Long-term SEO career planning — Micah Fisher-Kirshner // Turn/River Capital

Show Notes

• 02:32
  Long term career planning in SEO

  The key to long-term SEO career planning is to identify your ideal company or job style and determine the steps needed to get there. This involves taking a step back, assessing the qualifications required for your end goal, and identifying areas where you may need to improve.
• 04:00
  Strategies for closing the gap in SEO skill set

  Strategies include building new skills into your current job and learning specific skills you need to achieve your career goals. It could also be finding opportunities to work at larger or well-known brands to enhance your resume and gain the necessary experience.
• 07:31
  The importance of stepping stones in career growth

  Its crucial to approach career growth in terms of stepping stones and leverage experiences to showcase your skills and capabilities. This could involve working with new interns on projects to showcase the ability to manage teams and broadening your skills to areas beyond pure SEO.
• 10:14
  Maximizing networking opportunities outside of work

  Timing and planning outside activities, such as vacations or attending conferences, can help maximize networking opportunities and potentially lead to speaking engagements. In the early stage, Micah leveraged conferences while traveling to do presentations and build his career.
• 12:27
  How Bayareasearch.org is filling the gap for local SEO meetups

  Bayareasearch.org is a local San Francisco SEO meetup that aims to fill the gap left by the decline of Google events. They host their meetups at different companies with various local and outside experts and cover a variety of topics, with a focus on networking.
• 14:23
  Opportunities for non locals to get Involved with Bayareasearch.org

  Bayareasearch.org welcomes anyone interested in SEO to attend their events, regardless of their location. They provide an opportunity for non-locals to learn about SEO in the Bay Area and the potential opportunities in the industry.
• 16:11
  Increasing visibility to expand SEO community connections

  Being more visible and active in the SEO community increases your chances of being included in online communities, such as Slack threads, that you may not be aware of otherwise. This can lead to more connections and opportunities in the industry beyond your current location.