Leveraging AI to scale content marketing & SEO

Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO.
About the speaker

Drew Moffitt

Kumospace

is a little camera shy

Drew is Head of Marketing at Kumospace

Show Notes

  • 01:28
    How to approach AI for content creation
    Every business is unique and, while AI and content work well for some businesses, they are not guaranteed to produce good results for other businesses. The key is testing to determine whether your AI and content marketing are a good fit for your business.
  • 02:59
    How to determine if SEO and content marketing are a good fit for a business
    The first step is to view your business as a funnel, looking at your analytics to understand the business. The next step is whether it makes sense from a logical perspective that people would be coming to your business from search, and not just for commercial topics.
  • 06:04
    Leveraging AI in the content creation process
    Start with one piece of content, see if it works, find the bottlenecks, and apply resources to eliminate those. Incorporate human editing to ensure E-E-A-T principles are followed, and optimize resource allocation by tiering labor to maximize efficiency in the process.
  • 11:50
    Scaling content creation with AI
    In 2022, after fixing the sites technical issues, Kumospace tried manual content creation, freelancers, and ChatGPT with human editing, before discovering Surfer AI. With Surfer AI and human editing, content output increased from 15-20 articles per month to 40-50 articles.
  • 19:01
    Identifying topics for content creation with AI
    Kumospace analyzes competitor content, uses Semrush for keywords, and the team suggests topics. Surfer AI is used for umbrella keywords relevant to the remote work platform space, then filters out irrelevant topics to ensure the content aligns with the brand and its audience.
  • 23:01
    Patience and long term vision in content marketing
    Building authority in SEO and content marketing requires a long-term perspective to build a solid foundation. Set expectations with leaders regarding the speed of the channel, revisiting content that didnt initially perform well, and optimizing these pieces to continuously improve.

Quotes

  • "Make sure that you're testing. Just because content and using AI works well for us, doesn't mean that it's necessarily going to translate well for your business." - Drew Moffitt

  • "To determine whether content marketing and SEO are good channels for your business, figure out whether it makes sense from a logical perspective that people would be coming to your business from search." - Drew Moffitt

  • "When using AI for content marketing, start small, and see if it works. If it works, find the bottlenecks within your organization and in your process, and start applying resources to fix that." - Drew Moffitt

  • "Our content thats getting generated with AI and human editing, outperforms previous traffic volumes. From struggling to get to 15-20 articles from freelancers monthly, we now produce 40 articles per month." - Drew Moffitt

  • "Success will be slow in this channel, so think about the fact that you're building a foundation. You wont become an authority overnight. But in five years, if youve invested five years earlier, that will become reality." - Drew Moffitt

About the speaker

Drew Moffitt

Kumospace

is a little camera shy

Drew is Head of Marketing at Kumospace

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