Google algo update myth busting — Ryan Bertollini // Hazelden Betty Ford Foundation
Ryan Bertollini
Hazelden Betty Ford Foundation
- Part 1Leveraging ChatGPT for worldbuilding? — Ryan Bertollini // Hazelden Betty Ford Foundation
- Part 2 Google algo update myth busting — Ryan Bertollini // Hazelden Betty Ford Foundation
Show Notes
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03:19Addressing Google algorithm update myths within SEO teamsIts crucial to prevent SEO teams from experiencing "FUD" (fear, unease, and dismay) caused by rumors of algorithm updates and instead focus on core SEO principles. Joining SEO social networks for updates and understanding that not every update will harm your site is also crucial.
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05:27The impact of Googles public updates on myths within the SEO communityGoogle's notifications about updates are often viewed as misinformation by conspiracy theorists. However, the intent behind Google's notifications is consistently about improving the quality of web content for searchers, indicating a sign of faith in what Google is trying to achieve.
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06:45Challenges for Google when addressing and debunking update mythsGoogle's communication about updates can create unnecessary hype and myths within the SEO community. This is further complicated when Google addresses questions around updates and SEOs continue to ask their spokespeople the same question repeatedly.
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07:52Verifying the impact of Google algorithm updates with dataInstead of relying on rumors and speculation, it's crucial to wait for the actual update to occur before reacting. Check your data via tools like Search Console and Semrush to determine whether the update had any impact on your site.
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10:02SEO best practices for handling Google algorithm updatesFocus on monitoring your data and collaborate with your peers in SEO to determine how theyve been impacted. Ensuring your site is well-structured so its easy for AI bots to read, and providing unique and valuable content remains key.
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12:42How to navigate Googles algorithm update announcementsWhile Google has announced the intention to move away from schema, they also previously announced a departure from backlinks which still hold prominence today. A/B testing is crucial to observe the real impact of these changes as Google's desired results arent always the actual results.
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15:16The future of Google algorithm updatesUpdates will likely continue to evolve and differ from how we think about them today. Given the dynamic nature of technology and code, updates will remain a constant part of the search landscape
Quotes
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"What I've always noticed about Google's notifications about what they're doing is, their intent is always the same. They want you as a webmaster to do a better job offering valuable information to their searchers." - Ryan Bertollini
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"If you hear of an update coming down the pipe, wait till it drops, give it some time to play out, and then pay attention to what's going on with your data." - Ryan Bertollini
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"I'm guessing that future algo. updates are going to include AI-generated spun content. So, I think truly unique content is going to be the diamond of the future." - Ryan Bertollini
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"Just because Google announces changes like moving away from schema or backlinks doesn't mean it actually will. Desired results dont always translate to actual results." - Ryan Bertollini
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"I think code is a real living thing. It never stays still, it breaks all the time. As long as that's a reality, then Google updates will be a constant part of it." - Ryan Bertollini
- Part 1Leveraging ChatGPT for worldbuilding? — Ryan Bertollini // Hazelden Betty Ford Foundation
- Part 2 Google algo update myth busting — Ryan Bertollini // Hazelden Betty Ford Foundation
Up Next:
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Part 1Leveraging ChatGPT for worldbuilding? — Ryan Bertollini // Hazelden Betty Ford Foundation
Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. The SEO community has been abuzz with discussions on how tools like ChatGPT can be harnessed to create immersive digital environments. This approach not only paves the way for creating web 3.0 experiences but also opens doors for brands to keep users engaged within their own platforms. Today, Ryan discusses leveraging ChatGPT for world-building.
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Part 2Google algo update myth busting — Ryan Bertollini // Hazelden Betty Ford Foundation
Ryan Bertollini, Digital Marketing Strategist at Hazelden Betty Ford Foundation, delves into ChatGPT for world-building and Google algorithm update myth-busting. Google algorithm updates never fail to stir up anticipation and speculation in the world of SEO. In this anticipation, a fair share of myths and misconceptions often emerge, leaving the SEO community in a state of uncertainty. Today, Ryan discusses Google algorithm update myth-busting.
