The impact of Establishing E-A-T — Deepak Shukla // Pearl Lemon

About the speaker

Deepak Shukla

Deepak Shukla

- Deepak Shukla

Pearl Lemon is an award-winning SEO and digital marketing agency in London founded by expert consultant Deepak Shukla.

Show Notes

  • ·4:48 : Legitimacy is really what the EAT metrics are about ·5:30 : Use of SEMrush ·7:17 : Social signals ·9:11 2020 was probably one of the biggest years for ecommerce fraud as well, because it's very easy for people to set up websites without any legitimacy without any EAT attached to it. ·10:02 How to build EAT when youre starting from scratch ·11:50 : The concept of building legitimacy ·11:57 Google wants to make sure that theyre promoting people that are legitimate ·12:07 : The difference between EAT and YMYL ·13:41 Things to consider when building EAT

Episode Summary

  • ·“I'm a great believer that it begins with individual stakeholders within a business. “ - Deepak ·“ Eat is common sense.” - Deepak ·“2020 was probably one of the biggest years for ecommerce fraud as well, because it's very easy for people to set up websites without any legitimacy without any EAT attached to it” - Deepak
About the speaker

Deepak Shukla

Deepak Shukla

- Deepak Shukla

Pearl Lemon is an award-winning SEO and digital marketing agency in London founded by expert consultant Deepak Shukla.

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