City specific pages — Karl Kleinschmidt // Local SEO Guide

Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. City pages are a great way to showcase your products and services to a specific audience. You can target specific keywords and phrases that are relevant to each location and this can help you attract more traffic from people searching for businesses in your area. Today, Karl discusses city-specific pages.
About the speaker

Karl Kleinschmidt

Local SEO Guide

- Local SEO Guide

Karl is the VP of SEO Strategy at Local SEO Guide

Show Notes

  • 02:18
    How to approach city
    First, determine whether youre trying to rank with a search page or a listing page. For both of these, it depends on the intent of the keyword you're trying to rank for.
  • 05:14
    The benefit of creating state pages
    From a crawl path perspective, you make it easier on Googles end. So, even if you don't think the state pages are going to rank, youre at least creating a crawl path to the city pages.
  • 06:58
    Adding category specific content to ensure city pages perform well
    Adding uniquely generated city-specific content can help to improve your ranking. However, content shouldnt be duplicated across city pages.
  • 08:43
    Avoiding duplication of content across city pages
    By having fewer city pages with similar content, you increase your chances of ranking. But, every city page you have allows you to tap into a new market, so its all about finding that balance and adding new city pages as you get more unique content.
  • 11:34
    Category
    Unless the city is part of the search query, its always best to go with category-generic content. Then you can proceed to make it unique to the city.
  • 13:22
    Recommendations for improving or creating city
    When a service is offered in multiple cities, create a high-quality content page about the service and every page can list that service offered. Also, dont use other peoples reviews, especially if you're featuring Google maps reviews.

Quotes

  • "If you want to rank in every in the US, on your pizza category page, you would need to link to every city. Otherwise there's no crawl path to those cities." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "If you only have five city pages for one category, then you probably don't need to create state pages." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "The more you can write about the category without making it duplicative among other categories or among other cities, the better your ranking is going to be." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "If you don't have the content to make each city page unique, you're probably creating too many city pages." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "You're going to increase your chances of ranking the fewer city pages you have. But, for every city page you have, you tap into a new market." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "I would much rather have category-generic content than city-generic content, because at least you're writing something that is about the category." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "If you offer accounting services in hundreds of cities, dont create a service page for every city. Create a high-quality content page about accounting and have every location list that service." -Karl Kleinschmidt, VP SEO Strategy, LSG

  • "Do not use other people's reviews. If you don't have your own reviews, make sure Google doesn't see the reviews you're featuring, especially if you're featuring Google maps reviews." -Karl Kleinschmidt, VP SEO Strategy, LSG

About the speaker

Karl Kleinschmidt

Local SEO Guide

- Local SEO Guide

Karl is the VP of SEO Strategy at Local SEO Guide

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