Magi: Google’s AI Search Ending — Jordan Koene // Previsible

Jordan Koene, Co-Founder and CEO of, talks about what’s happening in SEO news. While ChatGPT has been making waves in the SEO and tech world, Google recently announced its own AI-powered search engine. Ultimately, the biggest threat to Google is the verticalization of search and Project Magi is its attempt to encourage users to return to Google to perform their initial searches and discovery. Today, Jordan discusses Project Magi, Google's AI search engine.
About the speaker

Jordan Koene

 is a little camera shy

Jordan is CEO and Co-Founder of

Show Notes

  • 01:59
    How AI is transforming search
    AI will enrich search experiences beyond the traditional text-based listings provided by search engines currently. In addition, Googles recent announcement indicates the shift toward AI-driven search to provide a more nuanced and comprehensive search experience.
  • 04:15
    Bing's AI integration and its impact on search engine dominance
    While Microsofts partnership with OpenAI is a smart move, Bing's main flaw lies in its inability to attract users. Bing still lags behind Google in terms of the depth and breadth of its search experience, which hinders its ability to dominate the search engine market.
  • 07:09
    A comparison of Bard and ChatGPT AI models
    Bard and ChatGPT are both generative AI answer models, but Bard has the added ability to process more languages and offer more varied responses. Ultimately, Bing's underlying infrastructure limits the competitiveness of OpenAI's components, in comparison to Google.
  • 10:00
    Google's phased approach to developing an AI powered search engine
    The first phase, "Project Magi", will focus on enabling certain AI experiences where Google already has a high degree of confidence in the accuracy of the output. The goal is to apply AI to personalize and enhance the search experience for users within Google's existing platforms.
  • 11:46
    How Magi could help Google outpace its competitors in search
    Vertical search engines like Amazon pose a real threat to Google as consumers increasingly turn to them for product searches. Magi is going to be a game changer in terms of its ability to lure users back to Google to perform their initial searches and discovery.
  • 13:43
    The significance of Google's AI powered search engine announcement
    Though ChatGPT has received most of the medias attention, there are many other models that live within the generative AI ecosystem. Ultimately, Google's announcement of an AI search engine is a strategic move to stay ahead of the competition and generate more revenue.
  • 15:10
    Why an AI generated search engine going to make Google more money
    In the case of Googles partnerships with major companies and products, generative AI will enable Google to identify more advertising and revenue opportunities. The future AI-powered search engine is expected to exist through partnerships with hardware companies and Google Cloud services.
  • 17:48
    Google's standalone AI search engine and its potential impact on the future of search
    Google's announcement could be a defense mechanism to stay competitive in the evolving search industry as more companies start to leverage AI technology. Essentially, Google is positioning itself to compete in that space and against the verticalization of search.


  • "Unequivocally, AI is going to be a central technology that enables our search experiences to be richer and more complete." -Jordan Koene, CEO, PreVisible

  • "Is the partnership and $10 billion investment from Microsoft into OpenAI a smart move? Absolutely." -Jordan Koene, CEO, PreVisible

  • "Bing simply doesn't have the depth and breadth of what Google offers in their search experience to entice people to come and use it over and over and over again." -Jordan Koene, CEO, PreVisible

  • "Technically speaking, Google is a year or two behind when it comes to AI development and its utility in search." -Jordan Koene, CEO, PreVisible

  • "Bard and ChatGPT are essentially equivalent generative AI answer models. However, Bard will be able to move at a much faster pace than ChatGPT ever will due to the input data supplied by Google." -Jordan Koene, CEO, PreVisible

  • "There's going to be no complete leapfrog takeover that tomorrow, ChatGPT becomes my one source of truth for every single question I have on the internet." -Jordan Koene, CEO, PreVisible

  • "Magi could be a huge winner in getting consumers, decision-makers, and users to move back to Google to perform their initial searches and discovery." -Jordan Koene, CEO, PreVisible

  • "Google's real threat isn't a search engine. It is the overwhelming plethora of verticalization in search and how consumers are going to those places like Amazon and Expedia to find their products." -Jordan Koene, CEO, PreVisible

  • "The media frenzy that has been created through the ChatGPT movement in the last six months is certainly very powerful and threatening to Google." -Jordan Koene, CEO, PreVisible

  • "Here's the crazy thing about Google's announcement with respect to an AI search engine, it is going to make them more money. At the end of the day, that is all that matters." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

 is a little camera shy

Jordan is CEO and Co-Founder of

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