Magi: Google’s AI Search Ending — Jordan Koene // Previsible

Show Notes

• ·01:59 - How AI is transforming search AI will enrich search experiences beyond the traditional text-based listings provided by search engines currently. In addition, Googles recent a ouncement indicates the shift toward AI-driven search to provide a more nuanced and comprehensive search experience. ·04:15 - Bing's AI integration and its impact on search engine dominance While Microsofts partnership with OpenAI is a smart move, Bing's main flaw lies in its inability to attract users. Bing still lags behind Google in terms of the depth and breadth of its search experience, which hinders its ability to dominate the search engine market. ·07:09 - A comparison of Bard and ChatGPT AI models Bard and ChatGPT are both generative AI answer models, but Bard has the added ability to process more languages and offer more varied responses. Ultimately, Bing's underlying infrastructure limits the competitiveness of OpenAI's components, in comparison to Google. ·10:00 - Google's phased approach to developing an AI powered search engine The first phase, "Project Magi", will focus on enabling certain AI experiences where Google already has a high degree of confidence in the accuracy of the output. The goal is to apply AI to personalize and enhance the search experience for users within Google's existing platforms. ·11:46 - How Magi could help Google outpace its competitors in search Vertical search engines like Amazon pose a real threat to Google as consumers increasingly turn to them for product searches. Magi is going to be a game changer in terms of its ability to lure users back to Google to perform their initial searches and discovery. ·13:43 - The significance of Google's AI powered search engine a ouncement Though ChatGPT has received most of the medias attention, there are many other models that live within the generative AI ecosystem. Ultimately, Google's a ouncement of an AI search engine is a strategic move to stay ahead of the competition and generate more revenue. ·15:10 - Why an AI generated search engine going to make Google more money In the case of Googles partnerships with major companies and products, generative AI will enable Google to identify more advertising and revenue opportunities. The future AI-powered search engine is expected to exist through partnerships with hardware companies and Google Cloud services. ·17:48 - Google's standalone AI search engine and its potential impact on the future of search Google's a ouncement could be a defense mechanism to stay competitive in the evolving search industry as more companies start to leverage AI technology. Essentially, Google is positioning itself to compete in that space and against the verticalization of search.