Samsung’s romance with Bing — Jordan Koene // Previsible

Jordan Koene, Co-Founder and CEO of PreVisible.io, talks about what’s happening in SEO news. Rumors are swirling that Samsung has plans to ditch Google and partner with Bing as its default search engine. While Samsung hasn’t officially announced the switch, this potential partnership poses a real threat to Google’s dominance in the search engine market. Today, Jordan discusses Samsung's romance with Bing.
About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

Show Notes

  • 02:33
    Potential implications of Samsung and Bings partnership
    Google's partnerships with major companies, such as Samsung, have contributed to its dominant market share in search. The Samsung and Bing partnership raises questions about whether Google can maintain these partnerships and its position as the default search engine.
  • 05:29
    Samsung's motivations for partnering with Bing
    Samsung has likely realized that AI technology is creating division in terms of Google continued dominance in search. In addition, Samsung may be capitalizing on this news cycle to create separation from Google and develop its own resources, similar to Apple's strategy.
  • 07:44
    The implications of Bing's integration of OpenAI
    Bing's integration of Open AI has real applications and is something that Microsoft did not have before, unlike Google, which had a significant amount of AI technology. This integration will benefit Microsoft and all of its products and businesses in the long run.
  • 08:34
    Googles integration of AI into its search engine and the future of AI in search
    Google's integration of AI into its search engine through Project Magi will have a significant impact on how search operates and evolves in the near future.
  • 09:16
    The likelihood of Samsung integrating Bing's search engine on its phones
    Samsung is unlikely to make this move. Instead, it is more likely that this is Samsungs attempt to pressure Google into allowing them more control over certain features and functionality on Android, uses of their hardware, and potentially any software they want to build.
  • 10:56
    How serious Google is about building a standalone AI powered search engine
    Google may use a large language model to provide more relevant search results for websites and charge a fee for each API call. This is a signal that they may be shifting away from driving traffic to their default search engine and towards distributing search using the same model.

Quotes

  • "Samsung is one of the top 10 tech companies globally. They're technically the second largest producer of mobile devices in the world right behind Apple." -Jordan Koene, CEO, PreVisible

  • "Google's big market share dominance has come through their ability to form partnerships." -Jordan Koene, CEO, PreVisible

  • "Samsung's not a fool when they realize that the hype around AI becoming the new search engine is creating division in terms of Google's ability to continue to be the dominant player." -Jordan Koene, CEO, PreVisible

About the speaker

Jordan Koene

previsible.io

 is a little camera shy

Jordan is CEO and Co-Founder of Previsible.io

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