Making important SEO decisions fast — Victor Karpenko // SeoProfy

Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load faster. And, while that is always ideal, the research process for SEO can be tedious, but there’s a lot of the process that SEOs can expedite simply by using the right data and tools. Today, Victor talks about making important SEO decisions fast.
About the speaker

Victor Karpenko

SeoProfy

 is a little camera shy

Victor is CEO of SEOProfy

Show Notes

  • 02:19
    The process for making SEO decisions quickly
    Doing SEO research within an Excel spreadsheet can take up to an entire day for SEOs. SEOProfy uses an internal tool that looks at the content, links, and technical faster and research can be done in five to 10 minutes.
  • 05:58
    Using data to make SEO decisions quickly
    You can use your basic dashboard to do competitive analysis and get an understanding of your domain signals. Using that data, you can determine what your SEO efforts should include.
  • 07:23
    SEO problems that can be tackled quickly using a basic dashboard
    Determine if your content is not optimized or over-optimized and make the necessary adjustments. If it's not optimized, optimize and re-index it and if it's over-optimized, optimize it less and re-index it to get it ranking.
  • 08:58
    Doing technical optimization quickly
    SEOProfy has developers and a company that does technical fixes quickly. However, the basics like keyword cannibalization can be checked with Screaming Frog or similar tools.
  • 10:49
    Finding the balance between moving quickly and being patient
    It boils down to using the data youve collected on competitors and others in terms of their dynamics with links, content, etc to create a strategy. You can also look for other keyword groups to create new pages and content.

Quotes

  • "It can take half a day for an SEO to research one website or a couple. We have an internal tool that looks at the content, links, and technical. With our internal tool, we do research in five to 10 minutes." -Victor Karpenko, CEO, SEOProfy

  • "We write an article, place, and index this article. It goes to the top 10 in just one week. Then you just build outreach links to this article and youre in the top three in one month." -Victor Karpenko, CEO, SEOProfy

  • "We have this real estate website; something like the next Zillow. After fixing the issue with indexing, they grew 100% every week just by getting lots of pages indexed by Google and they just entered." -Victor Karpenko, CEO, SEOProfy

  • "If everyone builds 10-20 links per month, you don't go with 100. You just go as natural as you can." -Victor Karpenko, CEO, SEOProfy

About the speaker

Victor Karpenko

SeoProfy

 is a little camera shy

Victor is CEO of SEOProfy

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