Problems scaling through Link building — Victor Karpenko // SeoProfy
- Part 1Making important SEO decisions fast — Victor Karpenko // SeoProfy
- Part 2SEO Team management & learning management — Victor Karpenko // SeoProfy
- Part 3 Problems scaling through Link building — Victor Karpenko // SeoProfy
Show Notes
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02:28Problems with scaling through link buildingThere could be cases where you're reaching out to journalists who arent able to provide you with the types of links you need. You could also end up building links too quickly, in a seemingly unnatural way, and get penalized by Google.
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06:22How to avoid problems with scaling through link buildingIts important to find a balance in terms of ensuring you arent over-optimizing. So, look at your competitors' link dynamics and most importantly, look at the anchor text, and implement your strategy accordingly.
Quotes
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"We have KPIs for outreach specialists to make 40 links per month. They have some amount of money they make thats not changeable, and all other money depends on their performance." -Victor Karpenko, CEO, SEOProfy
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"If you do everything correctly and it looks natural, everything will be okay. If it's over-optimized or not optimized enough, you just need to balance so you dont over-optimize." -Victor Karpenko, CEO, SEOProfy
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"You remember Google Penguin in 2012? It is still really important just to look at the anchor text." -Victor Karpenko, CEO, SEOProfy
- Part 1Making important SEO decisions fast — Victor Karpenko // SeoProfy
- Part 2SEO Team management & learning management — Victor Karpenko // SeoProfy
- Part 3 Problems scaling through Link building — Victor Karpenko // SeoProfy
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Part 1Making important SEO decisions fast — Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When we talk about speed and SEO, we're usually referring to getting your pages to load faster. And, while that is always ideal, the research process for SEO can be tedious, but there’s a lot of the process that SEOs can expedite simply by using the right data and tools. Today, Victor talks about making important SEO decisions fast.
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Part 2SEO Team management & learning management — Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. SEOProfy has spent years developing a learning management catalog to educate team members on the different ways to think about SEO. As SEO is forever evolving, when creating an SEO team, it’s ideal to find team members that not only have the technical skills but are also coachable, results-oriented, and have an aptitude to learn new skills. Today, Victor talks about SEO team management and learning management.
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Part 3Problems scaling through Link building — Victor Karpenko // SeoProfy
Victor Karpenko, CEO of SEOProfy, discusses SEO decision-making. When it comes to boosting your link-building strategies, there are several avenues you can take. However, when your link building seems inauthentic, this sends a signal to Google that you’re using underhanded tactics and this could lead to penalization. Today, Victor talks about problems scaling through link building.
