Making SEO work for audiology clinics

Show Notes

• 01:56
  Unique SEO challenges in the audiology space

  Audiology SEO strategies are unique due to the emphasis on targeting high-intent local patients over broad volume. Focusing on locality, high-intent keywords, and quality over quantity helps audiology clinics optimize their SEO efforts for profitability and efficiency in patient acquisition.
• 11:14
  Identifying high intent queries for audiology clinics

  Zoolstra combines data from paid search and Search Console to target local, low-volume, long-tail queries with high conversion rates. This enables them to attract high-intent patients, ultimately maximizing clinic profitability.
• 17:05
  Nuances of local SEO strategy for audiology clinics

  Local SEO for audiology clinics involves extensive research into location-specific queries to tailor content and strategies effectively. Hyper-targeted, low-competition keywords yield significant results for local businesses, often outperforming traditional SEO tactics.
• 20:42
  Local SEO strategies for audiology clinics

  While backlinks dont drive significant impact for local businesses, strategies targeting intent-driven, local search queries do. Audiology clinics benefit from less technical and more local strategies targeting non-logical and smaller terms.
• 24:11
  Integrating human centric data into keyword identification

  Zoolstra uses a lead scoring system form fills alongside call tracking for high-intent keyword identification. By understanding the motivations and behaviors of potential patients, they optimize digital efforts to resonate more effectively, focusing on obscure yet relevant search terms.
• 28:32
  Using AI for call transcript analysis

  Zoolstra leverages AI to analyze call transcripts from clinics to identify high-converting queries and common patient concerns. This allows them to tailor their digital strategy and staff training for improved conversion rates.