Making SEO work for audiology clinics
- Part 1 Making SEO work for audiology clinics
- Part 2Leveraging location-based exclusivity in SEO
Show Notes
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01:56Unique SEO challenges in the audiology spaceAudiology SEO strategies are unique due to the emphasis on targeting high-intent local patients over broad volume. Focusing on locality, high-intent keywords, and quality over quantity helps audiology clinics optimize their SEO efforts for profitability and efficiency in patient acquisition.
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11:14Identifying high intent queries for audiology clinicsZoolstra combines data from paid search and Search Console to target local, low-volume, long-tail queries with high conversion rates. This enables them to attract high-intent patients, ultimately maximizing clinic profitability.
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17:05Nuances of local SEO strategy for audiology clinicsLocal SEO for audiology clinics involves extensive research into location-specific queries to tailor content and strategies effectively. Hyper-targeted, low-competition keywords yield significant results for local businesses, often outperforming traditional SEO tactics.
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20:42Local SEO strategies for audiology clinicsWhile backlinks dont drive significant impact for local businesses, strategies targeting intent-driven, local search queries do. Audiology clinics benefit from less technical and more local strategies targeting non-logical and smaller terms.
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24:11Integrating human centric data into keyword identificationZoolstra uses a lead scoring system form fills alongside call tracking for high-intent keyword identification. By understanding the motivations and behaviors of potential patients, they optimize digital efforts to resonate more effectively, focusing on obscure yet relevant search terms.
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28:32Using AI for call transcript analysisZoolstra leverages AI to analyze call transcripts from clinics to identify high-converting queries and common patient concerns. This allows them to tailor their digital strategy and staff training for improved conversion rates.
Quotes
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"For anyone thinking about SEO for a clinic or any local business, make sure that you emphasize the locality, what youre doing, and the kind of client you need." - Todd Dean
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"You can dominate in a local radius if you focus on the smaller terms because the big corporate chains aren't doing it. There's this wide-open playing field that nobody knows is there and it works well." - Todd Dean
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"One of the biggest weaknesses in digital is that we forget there's a human on the other side of the page. If we can make their experience relevant and understand what theyre thinking about, we can make digital more human." - Todd Dean
- Part 1 Making SEO work for audiology clinics
- Part 2Leveraging location-based exclusivity in SEO
Up Next:
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Part 1Making SEO work for audiology clinics
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics.
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Part 2Leveraging location-based exclusivity in SEO
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong online presence that attracts the right kind of traffic - people actively searching for hearing solutions in their immediate area? The answer lies in location-based SEO. Today, Todd discusses leveraging location-based exclusivity in SEO.
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