Making SEO work for audiology clinics

Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics.
About the speaker

Todd Dean

Zoolstra

 - Zoolstra

Todd is Founder of Zoolstra

Show Notes

  • 01:56
    Unique SEO challenges in the audiology space
    Audiology SEO strategies are unique due to the emphasis on targeting high-intent local patients over broad volume. Focusing on locality, high-intent keywords, and quality over quantity helps audiology clinics optimize their SEO efforts for profitability and efficiency in patient acquisition.
  • 11:14
    Identifying high intent queries for audiology clinics
    Zoolstra combines data from paid search and Search Console to target local, low-volume, long-tail queries with high conversion rates. This enables them to attract high-intent patients, ultimately maximizing clinic profitability.
  • 17:05
    Nuances of local SEO strategy for audiology clinics
    Local SEO for audiology clinics involves extensive research into location-specific queries to tailor content and strategies effectively. Hyper-targeted, low-competition keywords yield significant results for local businesses, often outperforming traditional SEO tactics.
  • 20:42
    Local SEO strategies for audiology clinics
    While backlinks dont drive significant impact for local businesses, strategies targeting intent-driven, local search queries do. Audiology clinics benefit from less technical and more local strategies targeting non-logical and smaller terms.
  • 24:11
    Integrating human centric data into keyword identification
    Zoolstra uses a lead scoring system form fills alongside call tracking for high-intent keyword identification. By understanding the motivations and behaviors of potential patients, they optimize digital efforts to resonate more effectively, focusing on obscure yet relevant search terms.
  • 28:32
    Using AI for call transcript analysis
    Zoolstra leverages AI to analyze call transcripts from clinics to identify high-converting queries and common patient concerns. This allows them to tailor their digital strategy and staff training for improved conversion rates.

Quotes

  • "For anyone thinking about SEO for a clinic or any local business, make sure that you emphasize the locality, what youre doing, and the kind of client you need." - Todd Dean

  • "You can dominate in a local radius if you focus on the smaller terms because the big corporate chains aren't doing it. There's this wide-open playing field that nobody knows is there and it works well." - Todd Dean

  • "One of the biggest weaknesses in digital is that we forget there's a human on the other side of the page. If we can make their experience relevant and understand what theyre thinking about, we can make digital more human." - Todd Dean

About the speaker

Todd Dean

Zoolstra

 - Zoolstra

Todd is Founder of Zoolstra

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