Leveraging location-based exclusivity in SEO
- Part 1Making SEO work for audiology clinics
- Part 2 Leveraging location-based exclusivity in SEO
Show Notes
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01:38Leveraging location based exclusivity in SEOZoolstra prioritizes exclusive partnerships with audiology clinics in a specific radius to establish dominance and maximize patient flow. By concentrating efforts on a single clinic in each area, they create a predictable patient influx and make them the dominant player in their local market.
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03:52Determining the radius for location based exclusivityZoolstra considers the locations density and competition, with the average radius ranging from 5 to 15 miles. This strategy concentrates efforts on specific neighborhoods or regions, rather than targeting entire cities, to achieve higher conversion rates and minimize wasted resources.
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07:14Refining the geographic radius for client partnershipsZoolstra tests different radius circles, analyzing conversion metrics to optimize for maximum effectiveness. By analyzing form fills and phone calls, they leverage patient feedback to adjust the radius and ensure that efforts are focused on high conversion rate areas.
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10:29Targeting optimization frequencyZoolstra optimizes targeting for partner clinics weekly to address immediate issues before transitioning to a monthly review process with clinic owners. Achieving optimal results typically takes about six months of continuous feedback and refinement.
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12:22Tactics for targeting neighborhoods in local SEOZoolstra integrates neighborhood names, streets, and convenience factors into content to enhance clinic visibility. By addressing location queries and using neighborhood keywords in GMB listings, they boost local search visibility, fostering familiarity and convenience for local residents.
Quotes
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"It usually takes about six months of feedback to get it to an optimum level in terms of defining a radius for targeting in local SEO." - Todd Dean
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"There's a misconception that you're going to do better if you target a broader area. However, the key is to become well known in a very tight circle. That's where you can get your quickest results." - Todd Dean
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"By understanding what your target is trying to do and blending that in with what you're doing on the digital side, you can achieve a lot." - Todd Dean
- Part 1Making SEO work for audiology clinics
- Part 2 Leveraging location-based exclusivity in SEO
Up Next:
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Part 1Making SEO work for audiology clinics
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy for audiology clinics focuses on attracting a high volume of high-intent patients. Today, Todd discusses making SEO work for audiology clinics.
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Part 2Leveraging location-based exclusivity in SEO
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge: how do clinics create a strong online presence that attracts the right kind of traffic - people actively searching for hearing solutions in their immediate area? The answer lies in location-based SEO. Today, Todd discusses leveraging location-based exclusivity in SEO.
