Managing SEO projects on a global scale

Jose Butcher, Managing Director at Acceleration / GroupM, discusses managing SEO projects on a global scale. He explores the complexities and strategies necessary for handling large-scale SEO initiatives across different markets and cultures. By leveraging unique insights and experiences, Jose provides practical advice for SEO professionals looking to enhance their global impact. Today, Jose talks about the importance of cultural understanding and local optimization in global SEO efforts.
About the speaker

Jose Butcher

Acceleration / GroupM

- Acceleration / GroupM

Jose is Managing Director at Acceleration / GroupM

Show Notes

  • 03:10
    Analyzing first party data to identify language opportunities.
    The discussion focused on using existing data to determine if secondary languages present viable opportunities for business expansion.
  • 05:45
    Decision making based on user traffic and type analysis.
    Insights were shared on how analyzing the types of users and traffic can lead to more informed and strategic SEO decisions.
  • 07:30
    Importance of content validation through data before expansion.
    It was emphasized that validating the potential of content in different languages should be data-driven to avoid assumptions based on general demographics.

Quotes

  • "We work for the biggest enterprises in in Europe and in the world" - Jose Butcher

  • "A good global strategy is understanding the users and their behaviors [...] and how the search online" - Jose Butcher

  • "Our Responsibility is to teach the guideline to the markets in order that they transmit the brand message, the brand idea across the world." - Jose Butcher

About the speaker

Jose Butcher

Acceleration / GroupM

- Acceleration / GroupM

Jose is Managing Director at Acceleration / GroupM

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