Mum Algo Update — Jordan Koene // Searchmetrics

Quotes

• “Ultimately, the idea behind MUM is how does Google process information? Information largely being content, images, assets. And how does Google better determine and understand what these are, what would they do?”

• “MUM's the evolution of how Google processes different independent pieces of information puts them together and allows their search engine to better provide results and information.”

• “Bert was another update allowing Google to process various input factors to better understand language and generate results. MUMs a thousand times better, connecting a variety of different elements, unlike BERT, including text, images, video, and audio.”

• “MUM will break down language barriers using services like Google translate to translate the content that's available in another language. Plus, MUM will prioritize based on where you are in your search journey. And I think that's what's really unique here.”

• “I think one of the coolest things that really the MUM announcement confirms for many of us in the SEO world is that Google is going to continue to advance their capabilities of providing search results that are highly contextual within a page.”

• “Google in large part thrives and exists because of its ability to help content companies circulate their content. There's not going to be much of an incentive to create the content or at least to share it with Google If we continue down this path.”

• “The real problem here is how does Google create an equal marketplace when they are a benefiting participant of that marketplace? And so I think that's a very challenging question for Google to answer.”

• “We're living through a challenging moment when certain technologies and channels like social media are being tested on targeting and leveraging that targeting to propagate content. I think that's going to continue to escalate and there will be regulation.”

• “When I think about the mum update, it's a technology and an architecture upgrade for Google, where they're able to take more relevant information and answer user queries in different formats, across different languages, with different types of medium.”