How to research keywords for Competitor — Brandon Leibowitz // SEO Optimizers

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Researching keywords for your competitors can be a game changer in the SEO world. And, with free tools like Google Keyword Planner, you can gain an edge over your competition by targeting the right audience with relevant and optimized content. Today, Brandon discusses how to research keywords for your competitors.
About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

Show Notes

  • 01:56
    How to approach competitor keyword research
    First, determine who your online competitors are by searching Google for relevant keywords and noting who consistently appears on the first page. Then, categorize your competitors by size and place yourself in order to determine the right keywords to target.
  • 03:38
    Using Google Keyword Planner for competitor analysis
    SEO tools and extensions can be used to view your competitors SEO title tags, meta descriptions, header tags, etc. Use Google Keyword Planner to check the search volume of these keywords to verify if they are actually being searched by users.
  • 05:48
    Assessing online competitors for SEO with clients
    Brandons approach is to request a list of his clients competitors from them. From there, he looks at the competitors keywords to determine which ones are relevant and have high buyer intent, and he incorporates those keywords into his clients websites.
  • 07:05
    How to approach the clustering of keywords
    Identify and start with your main keyword, then build out as many relevant variations of that keyword as possible. The aim is to write for the user in a natural way and include keywords in a way that doesnt affect the flow of the content.
  • 08:49
    Tools for the competitor keyword research process
    In addition to Ahrefs, there are several paid tools. However, Google Keyword Planner is a free tool that enables you to see your competitors entire strategy and pick the pieces that make sense to incorporate into your website.
  • 09:42
    Incorporating keywords into a website
    By incorporating your keywords throughout your website, and adding schema.org code, you help Google understand what your pages are about. Its best to dedicate a page to your keyword to become hyper-relevant and increase your chances of being displayed to searchers.
  • 10:43
    Focusing on long
    Unlike broad keywords, long-tail keywords have specific intent and attract targeted, converting traffic. When doing research, remember that Google Keyword Planner isnt always accurate, so focus on the intent behind the keyword, rather than just the volume.

Quotes

  • "There are a lot of page tools that will show you search volume. But they're all getting their data from the Google Keyword Planner. Theyre just making it look prettier and nicer." -Brandon Leibowitz, Owner, SEO Optimizers

  • "If you're an Italian restaurant, and I show you that Yelp is your competitor, and you say theyre not, if they're ranking on Google for that keyword, they technically are a competitor online." -Brandon Leibowitz, Owner, SEO Optimizers

  • "You don't want to repeat the same word over and over again. Instead, you want to hit your keyword with as many different variations as possible that are relevant." -Brandon Leibowitz, Owner, SEO Optimizers

  • "It's best to have a page dedicated to your main keyword. Then you become hyper-relevant, and that's really what Google is looking for." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Google Keyword Planner is not 100% accurate. Just take everything with a grain of salt." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Always focus on longtail keywords. Broad keywords that are one or two words will have a lot of search volume, but theyll also have a lot of competition, and no intent behind them." -Brandon Leibowitz, Owner, SEO Optimizers

  • "You don't want to just get traffic to get traffic. You want to get targeted traffic that's actually going to want to convert." -Brandon Leibowitz, Owner, SEO Optimizers

  • "When setting up a website, optimize your title tag to have all the pertinent keywords, but also to get people to want to click because there are 10 other websites on that first page of Google." -Brandon Leibowitz, Owner, SEO Optimizers

  • "There's a tool called Lucky Orange that's $10 a month and it tracks where people click on your website and how far they scroll down." -Brandon Leibowitz, Owner, SEO Optimizers

About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

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