What SEO strategies work In 2023? — Brandon Leibowitz // SEO Optimizers

Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. As the SEO landscape continues to evolve, determining the most effective strategies for ranking can be a challenge. But one thing remains constant: having high-quality content and relevant backlinks are essential components that let Google know what keywords to associate with your website. Today, Brandon discusses which SEO strategies work in 2023.
About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

Show Notes

  • 01:52
    SEO strategies to maximize your website's search engine potential
    Ensure that every page on your website has original and unique content, and write for the reader. Search your keywords and look at all the organic listings on Googles first page to see what they're doing and incorporate those tactics into your own website.
  • 04:40
    The role AI should play in your content strategy for 2023
    There are talks of plans to introduce a watermarking feature that helps Google to detect AI-generated text. So, it is recommended to use AI content as a guide and to rewrite it to make it more unique and to avoid penalties.
  • 08:32
    The importance of backlinks in 2023
    Backlinks are still a crucial factor in determining a website's ranking on Google. Quality backlinks from relevant and authoritative websites can help increase a website's trust with Google and improve its ranking for relevant keywords.
  • 12:57
    The most important aspects of SEO
    The two most important aspects of SEO are quality content on a website and quality incoming backlinks from relevant websites. Rather than trying to trick search engines, focus on quality, relevancy, and proven strategies, following the guidelines with Google Search Essentials.
  • 14:54
    Technical SEO strategies for 2023
    People should continually optimize elements of a website such as title tags, meta descriptions, etc. Resources like the Yandex source code leak can be used to stay up to date with Googles changing algorithm and run as many tests as possible to determine what works in search.
  • 19:15
    Other considerations for 2023
    User experience is likely to have a greater impact on SEO in the future, so its best to keep reading and learning as much as possible. Ultimately, once youre avoiding spammy tactics and following Google Search Essentials, you wont have to worry about algorithm updates.

Quotes

  • "Google feeds off text. They can't really read images or videos. So, the more text you have on each page, the easier it is for them to read, understand, and know what keywords you're targeting." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Any page that you want to rank needs text. Without text, its going to be pretty hard to rank on search engines. And it has to be 100% unique, not just copying text from one page to another." -Brandon Leibowitz, Owner, SEO Optimizers

  • "If someone's searching for how to fix a refrigerator, you can probably write a couple 1000 words. But, if someone's searching, how to tie my shoe, maybe a couple 100 words is sufficient." -Brandon Leibowitz, Owner, SEO Optimizers

  • "If everyone's writing 2000 words, you should probably write 2100 words. You want to do a little bit more than the competitors are doing." -Brandon Leibowitz, Owner, SEO Optimizers

  • "You can use ChatGPT as an outline for content. But don't just take that content verbatim. Rewrite it and make it read properly, because it's just machine learning." -Brandon Leibowitz, Owner, SEO Optimizers

  • "I hear theyre going to watermark AI writers. So the search engines will be able to see if it's AI versus human written content." -Brandon Leibowitz, Owner, SEO Optimizers

  • "In the past, the more backlinks you had, the better off you were. Now, it's not the number of backlinks, but the number of quality backlinks." -Brandon Leibowitz, Owner, SEO Optimizers

  • "I've looked at tons of keywords over the years and to this day, whoever is on the first page of Google, 99.999% of them are all going to have backlinks." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Without good quality content on your website, and incoming backlinks from relevant websites, you're not going to get that trust and Google is not going to know what keywords to rank you for." -Brandon Leibowitz, Owner, SEO Optimizers

  • "Don't just read and listen, test to see what works and what doesn't work. No one's giving you exactly what works in the search engines." -Brandon Leibowitz, Owner, SEO Optimizers

About the speaker

Brandon Leibowitz

SEO Optimizers

is a little camera shy

Brandon is Owner of SEO Optimizers

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