Fixing Google and Wikipedia search results — Josh Greene // The Mather Group, LLC
- Part 1Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
- Part 2 Fixing Google and Wikipedia search results — Josh Greene // The Mather Group, LLC
Show Notes
-
02:13Managing unfavorable Google and Wikipedia search resultsGather data to assess your current situation and set goals for where you want to be. Focus on strengthening owned properties to make them take up more space on the SERP and influence the content that appears on the first page of Google search results.
-
04:19Addressing negative search results on GoogleWhen negative content appears in Google search results, it's worth trying to get the creator to modify or remove it. While this isn't the norm, asking politely can sometimes lead to surprisingly positive outcomes, and it's an option worth exploring unless it risks making the situation worse.
-
06:12Strategies for pushing down negative search results on GoogleWhen the creator is unwilling to remove a negative review, one strategy is flooding the site with positive reviews. In addition, publishing new content about the brand can lead to Google valuing that content more than the older reviews and push down the negative results in Google.
-
07:49Addressing negative content about your company on WikipediaWhen negative content about your company appears on Wikipedia, understanding the platform's dynamics and rules is crucial. Larger companies may have PR agencies with editors on staff, and changes can be requested via Wikipedias variety of appeal processes.
-
09:36SEO strategies for individuals or brands with common namesWhen facing competition from a company with a similar name in search results, optimizing your online presence with modifiers can help you rank well for those search terms. Leveraging schema markup on your site can also aid in distinguishing your entity from others with similar names.
Quotes
-
"There are more protections than there used to be in Google and there are many different editors on Wikipedia. So, sometimes asking them to modify something that negatively showed up can have surprisingly good results." - Josh Greene
-
"Once a negative review is a few years old, Google's not giving it quite as much value, especially if new stuff is happening. Flooding positive stuff and producing more content will push down the negative results in Google." - Josh Greene
-
"One of the biggest challenges Wikipedia faces is that there's an edit button on every page. And that sometimes gives people the wrong idea about how it's going to work." - Josh Greene
-
"The people trying to find you and who know you will probably put in a modifier. And you want to ensure you rank really well for that to the extent that youre on one of the 10 slots." - Josh Greene
- Part 1Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
- Part 2 Fixing Google and Wikipedia search results — Josh Greene // The Mather Group, LLC
Up Next:
-
Part 1Protecting your Online Reputation — Josh Greene // The Mather Group, LLC
Josh Greene, CEO of The Mather Group, explores online reputation management. In the digital age, your online reputation can significantly impact your business or personal brand. With the power of online reviews and user-generated content, it's crucial to understand how to protect and manage your digital image effectively. Today, Josh discusses how you can protect your online reputation
Play Podcast -
Part 2Fixing Google and Wikipedia search results — Josh Greene // The Mather Group, LLC
Josh Greene, CEO of The Mather Group, explores online reputation management. Your online reputation is only as good as what search engines like Google and prominent platforms like Wikipedia display. However, it also means that negative content, whether true or false, can surface and damage your online reputation. Today, Josh discusses how you can fix Google and Wikipedia search results for online reputation management.
