Relearning of SEO skills — Jamie Steidle // VICE Media

Show Notes

• 01:55
  The importance of relearning SEO fundamentals

  Relearning SEO fundamentals is crucial because it helps us understand the 'why' behind our actions. It also allows us to stay updated, challenge myths, and adapt strategies and processes based on changes in the SEO landscape.
• 03:57
  The value of testing and experimentation in SEO

  Testing and experimentation in SEO validate the relevance and impact of fundamental elements like titles, descriptions, and links on performance. It helps us understand whether those fundamentals still matter.
• 06:07
  Learning from SEO testing outcomes

  SEO testing remains valuable even if the outcomes are not positive as it offers crucial insights and learnings. Make a note of the expected outcomes before running tests to see if they're met and learn from the results.
• 07:54
  The importance of internal linking and content strategy

  Internal linking plays a crucial role in establishing topical authority and signaling content relevance to search engines, especially within larger websites. When creating new content or linking older content, its crucial to think about the content clusters youre building.
• 09:30
  Effective communication between SEO and other teams

  When communicating with other teams and clients, the key is to make SEO suggestions and educate them on the reasons behind the suggestions. This ensures mutual respect between SEO and other teams, avoids conflicts, and keeps everyone happy.
• 12:58
  Googles search generative experience (SGE)

  SGE is evolving and undergoing significant changes. It's challenging to predict rankings consistently due to fluctuations influenced by various factors, and initial observations indicate a disconnect between SGE results and Google's standard ranking system.
• 15:36
  Testing Google's AI powered search

  Sign up for Google Labs to access SGE and test the primary keywords youre currently ranking for to see if they appear in the SGE results. It's crucial to track fluctuations, make content adjustments, and consistently monitor performance due to SGE's continuous updates.