Brand Vs SEO which is more important Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon

Episode Summary

• ·"I think when you're just starting out, there's two sides to it. Number 1, if youre focusing on short-term cash flow because there's practical needs to your business, then perhaps being branded isn't pragmatic. However, a lot of it depends upon longevity. I think there's the challenge of starting now." - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·"At a practical level, when I think of what a brand constitutes, it's the company, the person, and the product. So practically who is the company and where can you find them online? Do they have a nice shining website? Do they have Facebook, LinkedIn, Twitter, YouTube with consistent branding across them?" - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·"I think of branding as more of awareness driving marketing activities. Are people aware of what your company is? Do they know how you're different? How do they consider your company and why would it be valuable? Brand marketing activities are not necessarily focused on lead generation. It's all about building credibility. " - Benjamin Shapiro, Host of the Voices Of Search Podcast ·“Choosing to focus on brand vs SEO strategy depends upon what kind of buyer you're considering. Everyone has different buying signals. So when we look at sites we work with, I don't look at the brand. First let's drive traffic and then we can spin up the brand stuff.” - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·“The Russel Brunson idea of one fu el, has been a bit influential now with this idea of having one fu el driving everyone, making that extremely high value. And then from there you can direct people to other places. And I think that that was one thing that was missing. And I still see it missing from most agency websites.” - Deepak Shukla, Founder of Pearl Lemon SEO Agency