Brand Vs SEO which is more important Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
- Part 1Reverse Engineering Keyword Research — Deepak Shukla // Pearl Lemon
- Part 2 Brand Vs SEO which is more important Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
- Part 3Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
Show Notes
-
·01:21 - Brand versus SEO: What should you be focusing on? ·Deepak talks about what your focus should be as a start-up. He also explains the results of the decision he made in the early stage of his company by focusing more on brand than SEO. ·03:09 - How can you build your brand? ·Ben and Deepak talk about what it takes to build and maintain a successful brand. Deepak explains how he thought about branding when Pearl Lemon was a start-up. ·06:14 - Choosing whether to focus on brand or focus on SEO first ·Choosing your brand over your SEO strategy depends on what kind of buyer you're targeting. Deepak explains what you should consider when making this decision. ·08:14 - How to make your brand more reputable ·Ben and Deepak talk about how proper use of call-to-actions, consistency in design, and consistent content management across your social media platforms can help you to build your brand reputation online. ·13:00 - Identifying the link between brand and SEO ·Ben explains the correlation between brand and SEO and how you should approach this from a digital marketing versus an SEO perspective.
Episode Summary
-
·"I think when you're just starting out, there's two sides to it. Number 1, if youre focusing on short-term cash flow because there's practical needs to your business, then perhaps being branded isn't pragmatic. However, a lot of it depends upon longevity. I think there's the challenge of starting now." - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·"At a practical level, when I think of what a brand constitutes, it's the company, the person, and the product. So practically who is the company and where can you find them online? Do they have a nice shining website? Do they have Facebook, LinkedIn, Twitter, YouTube with consistent branding across them?" - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·"I think of branding as more of awareness driving marketing activities. Are people aware of what your company is? Do they know how you're different? How do they consider your company and why would it be valuable? Brand marketing activities are not necessarily focused on lead generation. It's all about building credibility. " - Benjamin Shapiro, Host of the Voices Of Search Podcast ·“Choosing to focus on brand vs SEO strategy depends upon what kind of buyer you're considering. Everyone has different buying signals. So when we look at sites we work with, I don't look at the brand. First let's drive traffic and then we can spin up the brand stuff.” - Deepak Shukla, Founder of Pearl Lemon SEO Agency ·“The Russel Brunson idea of one fu el, has been a bit influential now with this idea of having one fu el driving everyone, making that extremely high value. And then from there you can direct people to other places. And I think that that was one thing that was missing. And I still see it missing from most agency websites.” - Deepak Shukla, Founder of Pearl Lemon SEO Agency
- Part 1Reverse Engineering Keyword Research — Deepak Shukla // Pearl Lemon
- Part 2 Brand Vs SEO which is more important Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
- Part 3Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
Up Next:
-
Part 1Reverse Engineering Keyword Research — Deepak Shukla // Pearl Lemon
Play Podcast -
Part 2Brand Vs SEO which is more important Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
-
Part 3Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon
Play Podcast