Why Sales is the most important skill for SEO — Deepak Shukla // Pearl Lemon

About the speaker

Deepak Shukla

Pearl Lemon

 - Pearl Lemon

As discussed

Show Notes

Quotes

  • It doesn't matter what business you're in. If you're trying to persuade someone else to do something for you, then you're in the world of sales. When I think about the fundamentals of building a powerful website, it's links. And how do you acquire those links? Through relationships. And relationships are founded upon value exchange." - Deepak Shukla, Founder of Pearl Lemon SEO Agency

  • "Sales is the most important skill to scale SEO. You can actually create and publish content. You can get some results and you will be kept because without relationships, you're going to struggle with link building reputation. If you don't understand sales, you're not going to have the most appropriate CTA on your site. " - Benjamin Shapiro, Host of the Voices Of Search Podcast

  • "To any data scientist or nervous, socially anxious person who's listening, there's probably one thing that we both have in common. You're good with data. I'll tell you what guys. There's a lot of data in sales books. There's a lot of data in communication literature." - Deepak Shukla, Founder of Pearl Lemon SEO Agency

  • “I think that sales sometimes come with a negative connotation for the SEO community, because what the stereotypical SEO hears is pushy. At the end of the day, what makes someone successful in sales is providing value, being persistent, and putting the targets goals and objectives upfront. I want to sell you this because I think it will help you.” - Benjamin Shapiro, Host of the Voices Of Search Podcast

About the speaker

Deepak Shukla

Pearl Lemon

 - Pearl Lemon

As discussed

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