Why link building is a key to SEO strategy — Jeremy Moser // uSERP

Show Notes

• 02:47
  The importance of link building today

  When assessing content quality, Google takes into account both the actual text and the quality of sites that reference your content. Good quality links from reputable sources within your niche serve as an objective measure, indicating your contents expertise and credibility.
• 05:56
  Link equity and large brands dominating search results

  SEO is becoming a winner-take-all space, where strong link equity is enabling large brands to establish credibility and authority in niches they wouldn't otherwise be able to. A prime example of this is Forbes outranking auto space players like Bridgestone for the term best truck tires.
• 08:25
  Implications of large brands monopolizing search results

  Large brands like Forbes dominating search results beyond their core expertise could discourage smaller businesses from creating content altogether. This could result in a lack of diverse opinions in search results and pose a challenge for Google in the future.
• 11:07
  The efficacy of gray and black hat SEO tactics today

  Tactics like AI-generated content at scale and scraping existing content can generate significant traffic for a year or two before falling out of favor with Google. While these strategies may offer short-term success, they are not recommended for businesses with a long-term vision.
• 13:48
  Taking a quality over quantity approach to link building

  Engaging in large-scale sketchy SEO tactics will eventually lead to negative consequences, as both manual reviewers and advanced technology can detect these patterns. Instead, prioritizing links from quality domains over mediocre ones helps ensure long-term sustainability.