Common Ecomm SEO Mistakes — Rad Paluszak // HuskyHamster

Radoslaw Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking equation for SEOs. Technical SEO is just as essential to improving our organic rankings. Today, Radoslaw talks about common eCommerce SEO mistakes.
About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

Show Notes

  • 01:57
    Areas where eCommerce SEO falls down
    When it comes to eCommerce SEO, SEOs must think at scale and pay attention to navigation In terms of page speed, SEOs should be looking at crawl budget.
  • 03:56
    What is a crawl budget
    The number of pages Google crawls on your website during a session. Though Google says it isnt important for large sites, it is still recommended that you optimize the crawl budget
  • 05:06
    How crawl budget impacts SEO performance
    Google has so much time to spend crawling your pages. Its important to ensure youre making it easier for Google to see those important and commercial content pages.
  • 06:21
    Why SEOs should do image optimization
    Plugins are available to help with optimizing images for your site. This improves page speed and saves time in terms of Googles crawl budget.

Quotes

  • "You need to think at scale with an eCommerce website. Try to not leave out small things, because even 2% of increase might mean a lot at scale." -Radoslaw Paluszak, Husky Hamster, CTO

  • "When optimizing eCommerce websites, optimize the crawl budget. Remove pages that Google doesn't need to pay attention to. " -Radoslaw Paluszak, Husky Hamster, CTO

  • "Google says you don't have to worry about the crawl budget if you have 10,000-100,000 pages. From my experience, that isnt necessarily true." -Radoslaw Paluszak, Husky Hamster, CTO

  • "If you have a big website, try to put important content higher so that it is made more accessible to Google. And in order to do that, you need to optimize the content you're showing to Google." -Radoslaw Paluszak, Husky Hamster, CTO

  • "For most eCommerce websites, there are plugins that take care of optimizing your images. If you do that, you can improve your page speed. And also save time when it comes to Googles crawling budget." -Radoslaw Paluszak, Husky Hamster, CTO

About the speaker

Rad Paluszak

HuskyHamster

is a little camera shy

Rad Paluszak is a CTO at Husky Hamster - link building agency that built over 30k links for their clients and recently opened up their outreach link-building service to a larger audience. Rad who calls himself a Technical SEO Artist, is a search engine optimization expert with 11 years of experience and a long-time software architect. Rad spoke at major industry conferences (Chiang Mai SEO, Affiliate World Barcelona), led talks at many UK universities (Bristol, Warwick Business School), and appeared in worldwide webinars (SEMrush). He also worked with a variety of household brands, like Skyscanner, Prymat, Raiffeisen Bank. Rad specializes in working out technicalities that connect and leverage elements of SEO for the best performance of his client campaigns.

Up Next: