Quotes
·"MarketMuse is an artificial intelligence platform that really sets the standard for content quality." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· "I had manual processes that took 30, 40 hours... That's when I met my co-founder and he was the first person to really speed up and use AI to automate..." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· "The biggest challenge that medium to large teams have is they're not frequently assessing what they currently have." - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “Content auditing descended by search volume makes you very susceptible to competitive factors. It doesn't really cover the whole journey you're trying to cover.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “We want to become authorities on topics we care about… It's not just 1 page to 1 word. It's about a collective of content..” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “The days of 1 word to 1 page as a process, frankly, they've never been legit for at least 10 years...” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “If we want to cover a topic comprehensively, we need to have early-stage awareness content, middle of the fu el, late stage.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “Provide a package of content that exhibits your company's expertise and tells the world that you know what you're talking about.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “A lot of teams struggle with post-purchase troubleshooting or champion development. People that already bought your product, cultivate those experiences too” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “User-generated content sections could, can be major value sources and fuel sources for editorial content.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “Having the breadth and the depth of coverage is an important part of the story for organic search performance.” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
· “I want content confidence. I want to know that if I publish a great article on this topic, will it perform?” - Jeff Coyle, Co-founder & Chief Product Producer, MarketMuse
