What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
- Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
- Part 2 What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
- Part 3SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Show Notes
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02:34Types of ROI relevant to SaaS businessesIn terms of SEO metrics, SaaS businesses need to pay attention to the traffic and money coming into the business currently. They should be paying attention to the ROI of future investments in terms of technology, new market entries, etc.
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03:21Measuring the ROI of your SEO campaignsYou can measure traffic and customers coming in by using the number of signups and customer subscriptions. With a business intelligence system, SaaS companies can attribute sales and revenue from customers acquired via the organic search channel.
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05:16Figuring out where to assign credit for SEOIf the length of the conversion journey is fairly short, non-direct last-click attribution will work. However, to give credit to the interactions before conversion occurs, you can experiment with another model such as time-decay.
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06:51Assigning value to branding and nurture campaignsLook at the monthly search volume of your brand to determine your popularity and your place in the market. Also, examine the types of queries and results that show up when your brand is searched online.
Quotes
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"Most SaaS businesses have two types of ROIs that they need to pay attention to. Theres the ROI of right now. So money dollars and cents coming into the business. And, the ROI of the future." -Alexander Rehnborg, Head of SEO, GetResponse
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"If you want to grow in the market, you need to increase your share of non-branded traffic. You need to be relevant to new people who haven't heard of you before." -Alexander Rehnborg, Head of SEO, GetResponse
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"If you have a business intelligence system, you can start to attribute sales and maybe even revenue for people coming in via the organic search channel." -Alexander Rehnborg, Head of SEO, GetResponse
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"How many people each month are searching Google, Bing, and other search engines for your brand? That is a good indicator of your popularity and your place in the market." -Alexander Rehnborg, Head of SEO, GetResponse
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"If people search for your brand, what are the discussions that pop up in top 10? If you have negative discussions happening on forums, this will be part of the SEO mission to shape that." -Alexander Rehnborg, Head of SEO, GetResponse
- Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
- Part 2 What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
- Part 3SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Up Next:
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Part 1SEO for SaaS companies — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies.
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Part 2What is the ROI of your SEO? — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO.
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Part 3SEO challenges and predictions for 2023 — Alexander Rehnborg // GetResponse
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and predictions for 2023.
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