SEO Testing Tools — Will Critchlow // SearchPilot
- Part 1SEO testing 101 — Will Critchlow // SearchPilot
- Part 2SEO moneyball — Will Critchlow // SearchPilot
- Part 3Testing cadence & objectives — Will Critchlow // SearchPilot
- Part 4Learning from negative tests — Will Critchlow // SearchPilot
- Part 5 SEO Testing Tools — Will Critchlow // SearchPilot
Show Notes
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03:40Recommendations for SEOs who want to implement SEO testing within their initiativesThe SEO MBA is a helpful resource for anybody who wants to learn how to prioritize, manage budget, and get more budget. Its also important to get leadership and the business excited about SEO testing based on the potential ROI.
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07:13Using SEO testing to build business casesWith SEO testing, youre able to spend less time on stakeholder management and focus on areas that are meaningful to the business. Youre also able to provide better answers to senior management and win more budget.
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09:50The full spectrum of services offered by SearchPilotThe SearchPilot platform can be purchased as SaaS software. Theres also a fully managed professional services team to do testing for you.
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13:11Determining which pages should be used in the representative samplesSearchPilots platform has an analytics engine that can determine whether a site section is testable. SearchPilot also publishes test results on its website to provide inspiration to the SEO community on tests they can run as well.
Quotes
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"The top end of our service we call autopilot is testing done for you. We still engage very closely with the in-house team, but we can ideate, build, design, and analyze those tests." -Will Critchlow, CEO, SearchPilot
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"SEO has historically been underinvested compared to paid search where we talk about six-figure annual budgets. I think a lot of that is because we haven't had those good answers." -Will Critchlow, CEO, SearchPilot
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"One of the things that our analytics engine can do is determine whether a site section is testable or how good the model is going to be on any given site section." -Will Critchlow, CEO, SearchPilot
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"We typically talk about needing 30,000 organic sessions a month to the site section in question. That gives you a big enough site section to run effective tests on." -Will Critchlow, CEO, SearchPilot
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"We publish a new dive into a test result on our website at search pilot.com/resources/case studies every couple of weeks. The idea of that is to give people inspiration of tests they could run themselves." -Will Critchlow, CEO, SearchPilot
- Part 1SEO testing 101 — Will Critchlow // SearchPilot
- Part 2SEO moneyball — Will Critchlow // SearchPilot
- Part 3Testing cadence & objectives — Will Critchlow // SearchPilot
- Part 4Learning from negative tests — Will Critchlow // SearchPilot
- Part 5 SEO Testing Tools — Will Critchlow // SearchPilot
Up Next:
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Part 1SEO testing 101 — Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. With AdWords and conversion rate tests, you can test two different landing pages by sending half your users to one and half of the users to another. That approach is not applicable to SEO, but you still have to be able to prove its value and impact on revenue, and that’s where SEO testing comes in. Today, Will talks about SEO testing fundamentals.
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Part 2SEO moneyball — Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. We’re living in the age of access to the enormous amount of statistical data that can help us make better business decisions. Similar to the rise of the three-point shot and the decline of the midrange in basketball, SEOs have access to data that can help them build more efficient strategies and take advantage of tactics undervalued by the market. Today, Will talks about SEO moneyball.
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Part 3Testing cadence & objectives — Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. SEO is an ever-evolving field as Google’s algorithm and your competitors will always be implementing changes. As a result, there’s been a shift in mindset toward the continual evolution of websites and that is also being applied to the cadence of SEO testing. Today, Will talks about testing cadence and objectives.
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Part 4Learning from negative tests — Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend changes that may do more harm than good. However, we now have access to tools and the ability to run positive, negative, and neutral tests to determine whether a change will produce positive, negative, or no impact at all. Today, Will talks about negative tests.
Play Podcast -
Part 5SEO Testing Tools — Will Critchlow // SearchPilot
Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. Paid search teams are accustomed to receiving six-figure annual budgets, while SEO has historically been an underinvested channel. This tendency can be attributed to SEOs being unable to answer questions from senior management but SEO testing can help SEO teams to build those business cases. Today, Will talks about SEO testing tools.
