Specialization within content marketing — Yvette Valencia // We Do Web
- Part 1 Specialization within content marketing — Yvette Valencia // We Do Web
- Part 2Thriving as a Latina woman in a male-dominated industry — Yvette Valencia // We Do Web
Show Notes
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02:09Yvettes journey into content marketing for law firmsYvette took on a website development and content creation project for a friend's law firm after losing her training job in the mortgage industry. Her exceptional results led to recognition by the web design team and propelled her into offering content marketing services for other law firms.
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08:31The playbook for crafting compelling content that makes an impactThe process starts with getting a thorough understanding of the client's goals and unique qualities. Its also crucial to find out how clients communicate with their customers and keep them informed throughout every step of the process.
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10:18Grouping content for law firm websitesIt's important to first assess the existing content and ensure that the basic pages covering the attorney's primary practice areas are in place. Additionally, consider location-specific content to target the areas they serve, and blog posts and articles to keep the websites fresh.
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12:05Navigating regulations in content marketing for law firmsSetting clear expectations and emphasizing that the client is the ultimate expert helps avoid crossing boundaries. The focus remains on providing readers with a comprehensive understanding of their situation and guiding them to contact the law firm for a consultation.
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13:57The rationale for specializing in law firm content marketingBy staying specialized, We Do Web was able to develop a deep understanding of the unique needs and regulations within the field. Being a specialist allows them to create content that differentiates one firm from another, which may be challenging for generalists to replicate.
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16:37Leveraging AI in content marketingWe Do Web doesnt use AI-generated content, but they leverage Frase.io to help with optimizing existing content. Moving forward, moving forward, theyd like to leverage it for outlining new pages, researching, and finding sources for a piece.
Quotes
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"How we approach each of the websites that we create content for is, what's already on there? Do they have all of the basics?" -Yvette Valencia, Founder, We Do Web
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"Staying specialized allowed us to become excellent at what we do. And that's not to say that because we specialize, we don't attract other businesses that might need content services, because we do." -Yvette Valencia, Founder, We Do Web
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"Writing content that stands apart from one firm to the next, I don't think you can do that well if you're trying to be a jack of all trades." -Yvette Valencia, Founder, We Do Web
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"We've decided as a company not to move forward with using AI to create our clients' content, because it can produce inaccuracies, and we've seen it create sources that don't exist when testing it out." -Yvette Valencia, Founder, We Do Web
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"Anything created by AI really needs human supervision." -Yvette Valencia, Founder, We Do Web
- Part 1 Specialization within content marketing — Yvette Valencia // We Do Web
- Part 2Thriving as a Latina woman in a male-dominated industry — Yvette Valencia // We Do Web
Up Next:
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Part 1Specialization within content marketing — Yvette Valencia // We Do Web
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses specialization within content marketing.
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Part 2Thriving as a Latina woman in a male-dominated industry — Yvette Valencia // We Do Web
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters differentiation, a deeper understanding of client needs, and the ability to provide unique solutions that drive impactful results. Today, Yvette discusses thriving as a Latina woman in the male-dominated SEO industry.
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