Product Management partnerships in SEO– Craig Harkins // CoStar
- Part 1Sprint Planning for SEO Success — Craig Harkins // CoStar
- Part 2 Product Management partnerships in SEO– Craig Harkins // CoStar
- Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Show Notes
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02:51The importance of partnerships between SEO and product managementTo accelerate SEO efforts at scale, it is vital for SEO to build rapport and relationships with product management. This involves looking at the features of the site, what the product managers are trying to accomplish, and figuring out where SEO fits into that.
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05:47When to begin building relationships with product managersThe relationship building between SEO and product managers should begin on the first day of starting a new job. It's crucial to understand their product features, goals, and roadmaps to identify opportunities to align your SEO efforts and accelerate those relationships.
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09:01Managing SEO conflicts with product featuresEvaluate new product features for potential SEO implications and provide product managers with a risk-reward analysis. If possible, conduct tests and monitor the situation in order to quickly implement any risk mitigation strategies if necessary.
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12:03Finding a balance between SEO recommendations and other launchesPrioritizing other business goals over SEO improvements momentarily may be necessary for quick launch and traction. Collaboration between SEO, product managers, dev teams, and leadership is necessary to find the balance and determine priority based on impact.
Quotes
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"My first week, at CoStar, I scheduled meetings with every product manager to start to understand their ideas, goals for the year, their roadmap, and the product features they work on." -Craig Harkins, Director of SEO and Content, CoStar
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"If a product launch goes well, and it helps our sales team and revenue, then it's a success for my team. I'm not going to get hung up on, you didn't do every SEO recommendation." -Craig Harkins, Director of SEO and Content, CoStar
- Part 1Sprint Planning for SEO Success — Craig Harkins // CoStar
- Part 2 Product Management partnerships in SEO– Craig Harkins // CoStar
- Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Up Next:
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Part 1Sprint Planning for SEO Success — Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about sprint planning for SEO success. Have you ever wondered why some companies consistently succeed in their SEO efforts, while others struggle to make an impact? It's not just about having the right tools and resources - it's about establishing a successful ecosystem within your company, and sprint planning is a vital part of that. Today, Craig discusses sprint planning for success in SEO.
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Part 2Product Management partnerships in SEO– Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about product management partnerships in SEO. Forming strong partnerships with product managers is crucial for SEO success as they play a pivotal role in driving the implementation of SEO recommendations. By fostering these relationships, SEOs can ensure SEO is integrated into the product development process from the beginning. Today, Craig discusses product management partnerships in SEO.
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Part 3SEO Outcomes: How to Identify and Make an Impact — Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about SEO outcomes: how to identify and make an impact. At the start of each new year, we often set ambitious SEO goals and create extensive lists of tasks to accomplish. However, if the developers, marketing, and sales teams cannot see how the suggested SEO work will drive business and user impact, you’re likely to receive support in implementing those tasks. Today, Craig discusses SEO outcomes.
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