About the speaker
Andy Crestodina
Orbit Media Studios
Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.
Learn More- Part 1 The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
- Part 2How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
- Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
Show Notes
-
·2:08 Understanding search, analytics and measurement ·2:50 Some common themes for content strategy ·2:53 Every keyword equals intent ·3:27 Two kinds of phrases, two kinds of visitors and two kinds of web pages ·4:10 Three types of SEO queries ·4:56 Four key elements in a strategy ·6:19 Why is content mission statement relevant? ·10:57 Finding the balance between writing your own content and writing content for somebody else's archive. ·12:38 The best way to build relationships with content creators who write for high authority websites
Episode Summary
-
·“Statistics make other people's content more credible” - Andy ·“Understand who you are, who you're writing for, and why you're writing the content first, to help start your content strategy to be an elite one.” Benjamin
- Part 1 The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
- Part 2How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
- Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
About the speaker
Andy Crestodina
Orbit Media Studios
Orbit is a 40-person award-winning web development company in Chicago. We build and optimize high-performing sites, all day, everyday.
Learn MoreUp Next:
-
Part 1The Content Strategy Of the Top 1% of Brands — Andy Crestodina // Orbit Media Studios
-
Part 2How to write a blog post that ranks — Andy Crestodina // Orbit Media Studios
Play Podcast -
Part 3Personal SEO: Reputation management, schema, & digital footprinting — Andy Crestodina // Orbit Media Studios
Play Podcast
