The enterprise web of a .edu — Glenn Friesen // Cal Poly
- Part 1Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2 The enterprise web of a .edu — Glenn Friesen // Cal Poly
Show Notes
-
02:48Unique challenges and opportunities in SEO for .edu websitesWorking on a .edu site involves unique challenges, like restrictions on linking out, compared to traditional business sites. Strategies, such as reaching out to libraries for content links, offer distinct opportunities in the educational sector.
-
05:31Addressing subdomain proliferation and governance challenges within .edu websitesImplementing agreements to limit new subdomains and establishing clear governance structures help maintain organizational clarity and prevent confusion, ensuring effective management of responsibilities within the site.
-
06:36Digital branding and content creation challenges for .edu websitesA significant SEO challenge in enterprise .edu sites is digital branding across diverse subjects. Balancing depth and breadth while ensuring authoritative, fresh, human-generated content is essential for a strong online presence and reputation.
-
11:43The value of effective governance in managing and maintaining large .edu websitesEffective digital governance is crucial in an enterprise setting with various stakeholders. Structured communication and clear roles are essential to ensure compliance, accessibility, brand consistency, and management of web properties
Quotes
-
"I know AI-generated content is a thing nowadays for a lot of folks. But for Cal Poly, we have stressed that content needs to be authoritative, fresh, and human-generated." - Glenn Friesen
-
"With.edu, .coms, .org, or any other website, branding is all about getting your name out there, having people recognize it, and having people recognize it for what you want to be known for." - Glenn Friesen
-
"Having some kind of governance over who's responsible for what has helped us all understand what we should be doing. If no one knows who's responsible for it, people wont help because they don't think they should." - Glenn Friesen
-
"Sometimes when you grant experimental users, like students, the ability to publish content directly to the web, some off-brand things get published on occasion. It's critical to have some kind of brand oversight." - Glenn Friesen
- Part 1Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
- Part 2 The enterprise web of a .edu — Glenn Friesen // Cal Poly
Up Next:
-
Part 1Developing a trustworthy & authoritative enterprise website — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. In the digital age, establishing credibility and authority is crucial for any organization. It not only impacts your online visibility but also influences how users perceive your brand and trust your content. Today, Glenn discusses the process of developing a trustworthy and authoritative enterprise website.
Play Podcast -
Part 2The enterprise web of a .edu — Glenn Friesen // Cal Poly
Glenn Friesen, Lead Information Architect and SEO at Cal Poly, explores trustworthy and authoritative enterprise websites. When it comes to the challenges associated with .edu domains, governance is at the top of the list. Due to multiple contributors being involved, defining clear responsibilities is critically important. Today, Glenn discusses the enterprise web of a .edu domain
