Merging Social & SEO — Austin Armstrong // Socialty Pro
Austin Armstrong
Socialty Pro
- Part 1TikTok for SEO — Austin Armstrong // Socialty Pro
- Part 2 Merging Social & SEO — Austin Armstrong // Socialty Pro
Show Notes
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02:23Merging social and SEO effortsYour video strategy should complement the content and landing pages on your website. Videos can serve as an abbreviated version of your longform content.
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03:43Optimizing content for a social media algorithmIn addition to people watching your video through to the end, you want them to comment and share. More engagement and watch time means more people will see the content.
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05:46Focusing primarily on Google as a traffic driverIf you have a solid content strategy, TikTok has the fastest and most organic reach of any platform. YouTube also helps with faster growth than relying on organic Google search results.
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09:01Opportunities for organic growth on TikTokThough TikTok currently has an ad platform for business, there's still an opportunity to get organic growth out of it. Eventually, theyll start pushing the use of their ad platform.
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11:01Integrating social media into SEO strategiesFor videos, your opening hook should be a frequently asked question in your industry. Answer in bullet points and continue this process. After 30 days, organic growth results will surprise you.
Quotes
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"Typically, the TikTok algorithm will send out your initial video to 200 of your followers. Based on their engagement, it will send to a larger bucket of people, or it'll just fall flat." -Austin Armstrong, Co-Founder & CEO, Sociality Pro
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"It can take 12 months to see significant growth results from organic. TikTok has the fastest and most organic reach of any platform, with a solid content strategy." -Austin Armstrong, Co-Founder & CEO, Sociality Pro
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"YouTube is the second most popular search engine out there and less competitive in the SEO space Google. You can have faster growth than just relying on organic Google search results." -Austin Armstrong, Co-Founder & CEO, Sociality Pro
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"Use an SEO keyword question as your opening hook. Answer the question with bullet points. Knock two to three out every day and wait 30 days. You wont believe how fast youve grown." -Austin Armstrong, Co-Founder & CEO, Sociality Pro
- Part 1TikTok for SEO — Austin Armstrong // Socialty Pro
- Part 2 Merging Social & SEO — Austin Armstrong // Socialty Pro
Austin Armstrong
Socialty Pro
Up Next:
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Part 1TikTok for SEO — Austin Armstrong // Socialty Pro
Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. Today, Austin talks about TikTok for SEO
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Part 2Merging Social & SEO — Austin Armstrong // Socialty Pro
Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts.
