Merging Social & SEO — Austin Armstrong // Socialty Pro

Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media's relationship with search. When you’re looking for organic, fast and cost-effective ways to grow your brand’s visibility online, Google can no longer be the only focus. While it can take up to a year to see any significant growth results from organic SEO, social media platforms like TikTok offer great opportunities to achieve much faster organic growth. Today, Austin talks about merging your SEO and social media efforts.
About the speaker

Austin Armstrong

Socialty Pro

 - Socialty Pro

Austin is Co-founder & CEO at Socialty Pro

Socialty Pro

Show Notes

  • 02:23
    Merging social and SEO efforts
    Your video strategy should complement the content and landing pages on your website. Videos can serve as an abbreviated version of your longform content.
  • 03:43
    Optimizing content for a social media algorithm
    In addition to people watching your video through to the end, you want them to comment and share. More engagement and watch time means more people will see the content.
  • 05:46
    Focusing primarily on Google as a traffic driver
    If you have a solid content strategy, TikTok has the fastest and most organic reach of any platform. YouTube also helps with faster growth than relying on organic Google search results.
  • 09:01
    Opportunities for organic growth on TikTok
    Though TikTok currently has an ad platform for business, there's still an opportunity to get organic growth out of it. Eventually, theyll start pushing the use of their ad platform.
  • 11:01
    Integrating social media into SEO strategies
    For videos, your opening hook should be a frequently asked question in your industry. Answer in bullet points and continue this process. After 30 days, organic growth results will surprise you.

Quotes

  • "Typically, the TikTok algorithm will send out your initial video to 200 of your followers. Based on their engagement, it will send to a larger bucket of people, or it'll just fall flat." -Austin Armstrong, Co-Founder & CEO, Sociality Pro

  • "It can take 12 months to see significant growth results from organic. TikTok has the fastest and most organic reach of any platform, with a solid content strategy." -Austin Armstrong, Co-Founder & CEO, Sociality Pro

  • "YouTube is the second most popular search engine out there and less competitive in the SEO space Google. You can have faster growth than just relying on organic Google search results." -Austin Armstrong, Co-Founder & CEO, Sociality Pro

  • "Use an SEO keyword question as your opening hook. Answer the question with bullet points. Knock two to three out every day and wait 30 days. You wont believe how fast youve grown." -Austin Armstrong, Co-Founder & CEO, Sociality Pro

About the speaker

Austin Armstrong

Socialty Pro

 - Socialty Pro

Austin is Co-founder & CEO at Socialty Pro

Socialty Pro

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