Topical Authority and Google MUM — Zac Almeida // The SEO Hustler

Zac Almeida, CEO of The SEO Hustler, offers his insights on Google’s assessment of topical authority. We all want to rank for that top spot on Google. But getting there isn’t as simple as doing intensive keyword research anymore. Today, Zac examines topical authority and Google MUM.
About the speaker

Zac Almeida

The SEO Hustler

- The SEO Hustler

Zac is CEO of SEO Hustler

Show Notes

  • 02:01
    Topical authority and Google MUM
    MUM enables Google to understand search intent behind user queries. Topical authority is Googles way of deciding who has authority on a topic.
  • 04:53
    How Google figures out authority
    Google evaluates topical authority at the website and author level. Topical authority increases when you cover different topics related to your main topic.
  • 06:58
    SEO impacts of Google MUM
    Google looks at the number of articles published around a topic, on a site. When authors produce many articles around a certain topic, their authority score increases.
  • 09:36
    Ways to build credibility with Google
    Find the seed keywords your target audience searches for. Then, find similar keywords to help you create a variety of content for maximum topic coverage.
  • 11:01
    Differences between traditional SEO strategies and topical authority optimization
    Topical authority optimization looks at content and internal linking. Traditional SEO focuses more on keywords and keyword research.

Quotes

  • "Topical authority is important for SEO today, was important in the past, and will become more important in the future. It connects with E-A-T, and the implementation portion of a semantic SEO strategy." -Zac Almeida, CEO, The SEO Hustler

  • "Google assesses topical authority at the website level and the author level. Google will check for topic coverage." -Zac Almeida, CEO, The SEO Hustler

  • "When you cover a combination of related topics to your main topic, you increase the topic authority for authors and websites." -Zac Almeida, CEO, The SEO Hustler

  • "If an author is publishing a lot of articles about the ketogenic diet, and related topics, that specific author will have a higher authority score on topics about the ketogenic diet." -Zac Almeida, CEO, The SEO Hustler

  • "If a ketogenic diet expert mentions a website in the knowledge graph, a connection happens between the expert and website being talked about. That might help increase the target website authority levels." -Zac Almeida, CEO, The SEO Hustler

  • "To build credibility with Google, find seed keywords your target audience is searching for. From the seed keyword, start working on similar keywords that will help drive your content strategy." -Zac Almeida, CEO, The SEO Hustler

  • "If you want to improve your topical authority, write articles about your topic that will not overlap and will be complimentary." -Zac Almeida, CEO, The SEO Hustler

  • "Google is moving away from keywords and working with topics more. When you search for something, search intent is behind it. And Google tries to offer you the best results for your search intent." -Zac Almeida, CEO, The SEO Hustler

  • "Your internal linking structure needs to link from page to page, in a way that makes sense in the learning process for the reader." -Zac Almeida, CEO, The SEO Hustler

  • "Topical authority optimization is about covering more topics and making sure you have covered everything someone needs to know about one specific topic." -Zac Almeida, CEO, The SEO Hustler

About the speaker

Zac Almeida

The SEO Hustler

- The SEO Hustler

Zac is CEO of SEO Hustler

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