Using SEO to make Black Friday successful

Lead Tech SEO Manager from Stylight, Paulo Andraus, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to start planning for Black Friday.
About the speaker

Paulo Andraus

Stylight

- Stylight

Paulo is Lead Tech SEO Manager from Stylight

Show Notes

  • 05:30
    Leveraging SEO strategies for Black Friday success.
    The discussion focuses on the importance of early planning and strategic SEO implementation to dominate Black Friday sales.
  • 08:45
    Innovative email marketing integration with SEO for Black Friday.
    Exploring how combining email marketing with SEO can lock in potential customers well before the actual Black Friday, enhancing sales potential.
  • 12:30
    Impact of competitive pricing and guarantees on consumer trust.
    A strategy was shared about offering a price guarantee that promises double the difference back if a customer finds a lower price elsewhere, boosting consumer confidence and sales.
  • 15:50
    The role of backlinks from media in boosting Black Friday campaigns.
    Highlighting how early campaign launches lead to significant media coverage and backlinks, which are crucial for SEO and overall visibility during competitive sales events like Black Friday.

Quotes

  • "Black Friday should be planned at least three months in advance." - Paulo Andraus

  • "We managed to control the narrative for Black Friday for one year in our location." - Paulo Andraus

  • "We started working on it in early September." - Paulo Andraus

  • "We launched early October and got a lot of backlinks from every type of newspaper." - Paulo Andraus

About the speaker

Paulo Andraus

Stylight

- Stylight

Paulo is Lead Tech SEO Manager from Stylight

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