Using SEO to make Black Friday successful
Lead Tech SEO Manager from Stylight, Paulo Andraus, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to start planning for Black Friday.
- Part 1 Using SEO to make Black Friday successful
- Part 2Game-changing tech SEO lessons learned
Show Notes
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·05:30 - Leveraging SEO strategies for Black Friday success. The discussion focuses on the importance of early pla ing and strategic SEO implementation to dominate Black Friday sales. ·08:45 - I ovative email marketing integration with SEO for Black Friday. Exploring how combining email marketing with SEO can lock in potential customers well before the actual Black Friday, enhancing sales potential. ·12:30 - Impact of competitive pricing and guarantees on consumer trust. A strategy was shared about offering a price guarantee that promises double the difference back if a customer finds a lower price elsewhere, boosting consumer confidence and sales. ·15:50 - The role of backlinks from media in boosting Black Friday campaigns. Highlighting how early campaign launches lead to significant media coverage and backlinks, which are crucial for SEO and overall visibility during competitive sales events like Black Friday.
Episode Summary
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·"Black Friday should be pla ed at least three months in advance." - Paulo Andraus ·"We managed to control the narrative for Black Friday for one year in our location." - Paulo Andraus ·"We started working on it in early September." - Paulo Andraus ·"We launched early October and got a lot of backlinks from every type of newspaper." - Paulo Andraus
- Part 1 Using SEO to make Black Friday successful
- Part 2Game-changing tech SEO lessons learned
Up Next:
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Part 1Using SEO to make Black Friday successful
Lead Tech SEO Manager from Stylight, Paulo Andraus, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of attention, and recommendations on the best time to start planning for Black Friday.
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Part 2Game-changing tech SEO lessons learned
Lead Tech SEO Manager from Stylight, Paulo Andraus, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some general big tech SEO assumptions as well.
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