Game-changing tech SEO lessons learned

Lead Tech SEO Manager from Stylight, Paulo Andraus, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some general big tech SEO assumptions as well.
About the speaker

Paulo Andraus

Stylight

 - Stylight

Paulo is Lead Tech SEO Manager from Stylight

Show Notes

  • 03:10
    Using SEO to enhance Black Friday sales success.
    Discussed strategies for optimizing SEO to boost sales during the highly competitive Black Friday period.
  • 05:45
    Breaking common SEO assumptions for better results.
    Talked about challenging general SEO assumptions, focusing on metrics like time on site versus conversion rates.
  • 08:30
    Diverse experiences shaping SEO strategies.
    Explored how working in different environments (agency, in-house, freelance) influences SEO tactics and outcomes.
  • 11:20
    Technical SEO variations across different web sectors.
    Highlighted how technical SEO needs and implementations vary significantly across different types of websites and industries.
  • 14:00
    The impact of content type on SEO practices.
    Discussed how SEO strategies differ when dealing with various content types like videos and podcasts.

Quotes

  • “Working with podcasts is one thing, working with digital products is another completely different thing.” - Paulo Andraus

  • “Tech SEO lessons that I wish everyone knew or that everyone that works with SEO knew. The first one would be that every website is different, but they all play in the same field.” - Paulo Andraus

  • “Every technical SEO implementation you have, they must be scalable and they must be replaceable.” - Paulo Andraus

  • “When you get closer to the revenue, you get closer to a promotion.” - Paulo Andraus

  • “Search Console allows you to inspect the URL for 1000 URLs per property.” - Paulo Andraus

About the speaker

Paulo Andraus

Stylight

 - Stylight

Paulo is Lead Tech SEO Manager from Stylight

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