Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
- Part 1 Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
- Part 2Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Show Notes
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02:26Formulating vision and strategy as a new SEO leader in an organizationThe key is to first understand the entire business and all its processes, as well as customer needs and expectations. This involves auditing the website, interviewing stakeholders and operational staff, and conducting customer research to outline a vision for SEO within the company.
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07:21Tips for selling your SEO vision to your organizationTo get the support of management and other stakeholders, share a draft of the presentation, get their input, and ensure that the strategy aligns with their goals. Finally, present the final version of the strategy in an all-hands meeting to get buy-in from the entire organization.
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10:04Key elements to include in your SEO strategy presentationYour strategy should be more than just a vision statement. The elements to include in an SEO strategy presentation are the reasons behind the strategy, the interdependencies between SEO and other aspects, and a clear explanation of how the vision will be achieved.
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16:33The importance of simple visualization and strategic roadmaps in SEO strategyThe leader's role is to sell the story and ensure that the presentation is simple and easy to understand. A strategic roadmap with a clear timeline and recurring communication can help manage expectations, prioritize tasks, and facilitate cross-departmental collaboration.
Quotes
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"Whenever I come into a new company, the first two to three months is auditing the entire business." -Björn Darko, Head of Product & SEO, Ladenzeile
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"At the end of the day, your SEO strategy needs to cater to managements goals because most of the time, their goals oversee the entire performance of the company." -Björn Darko, Head of Product & SEO, Ladenzeile
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"Your SEO strategy should consist of more than just a vision statement. It's important to make sure that everybody understands where you're coming from and why you built the strategy." -Björn Darko, Head of Product & SEO, Ladenzeile
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"Since SEO is such a black box, one thing that helped me and I also preach to my team is that whatever you do, use simple visualization." -Björn Darko, Head of Product & SEO, Ladenzeile
- Part 1 Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
- Part 2Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Up Next:
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Part 1Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a complex and mysterious process, which can make it challenging to gain support for an SEO strategy. As an SEO leader, your task is to effectively communicate your plans and acquire buy-in by incorporating management and all relevant stakeholders into the process. Today, Björn discusses vision and strategy for new SEO leaders.
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Part 2Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team.
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