Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
- Part 1Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
- Part 2 Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Show Notes
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02:24Building strong relationships and communication with management as an SEO leaderGetting buy-in from management for an SEO strategy depends on keeping them in the loop, being transparent, and communicating effectively in a language they understand. Its crucial to understand the goals of the company and align SEO goals with them.
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05:41Getting early stage feedback when developing an SEO strategyIt's crucial to keep management aware of what you're working on, share a draft of your ideas, and allow for contributions and discussion. Defining KPIs that the manager is interested in and showing how SEO contributes to the overall performance of the company is also important.
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10:40Translating SEO strategies into business goalsWhen discussing SEO strategies with managers, it's important to translate technical details into business outcomes that they care about. By understanding their goals and interests, you can define KPIs that align with their priorities and make your strategies more relevant.
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13:01Best practices for aligning SEO initiatives with business goalsUsing a business model canvas can help SEOs understand the business impact and revenue potential of their initiatives. This approach focuses on testing hypotheses to prove or disprove them and enables more effective communication with stakeholders and management.
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17:41Tips for successfully educating organizational leaders on SEOSEOs should take ownership of the topic and ensure leadership understands the impact of their measures and strategies. This means seeing themselves as educators who can explain what is going wrong, and how to maintain or improve performance during critical events like core updates.
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22:05The importance of collaboration between SEOs and managementA collaborative relationship between SEOs and management is crucial for successful SEO outcomes. While leadership often wants to contribute ideas, it's the SEO's responsibility to explain why certain approaches may not work and suggest better alternatives.
Quotes
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"Having one on ones with my managing director, I always ask them, what is keeping you up at night and where can I support you?" -Björn Darko, Head of Product & SEO, Ladenzeile
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"A manager is interested in how much SEO contributes to the overall performance of the company, and this is what you need to make transparent." -Björn Darko, Head of Product & SEO, Ladenzeile
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"If you've discussed things with management and they ask you, what about this or that? And you always say, it depends, it just shows that you are not confident enough to test things out." -Björn Darko, Head of Product & SEO, Ladenzeile
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"There is no, it depends. There's a hypothesis, then there will be testing that proves the hypothesis wrong or right." -Björn Darko, Head of Product & SEO, Ladenzeile
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"You need to make sure that you are a sparring partner to the CEO, ensuring that they understand the impact of all your measures and your strategy." -Björn Darko, Head of Product & SEO, Ladenzeile
- Part 1Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
- Part 2 Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Up Next:
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Part 1Vision & Strategy for new SEO leaders — Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. It's common for executives to believe that SEO is a complex and mysterious process, which can make it challenging to gain support for an SEO strategy. As an SEO leader, your task is to effectively communicate your plans and acquire buy-in by incorporating management and all relevant stakeholders into the process. Today, Björn discusses vision and strategy for new SEO leaders.
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Part 2Establishing executive alignment on a new SEO team — Björn Darko // Ladenzeile GmbH
Björn Darko, Head of Product and SEO at Ladenzeile, talks about vision and strategy for new SEO leaders. When it comes to getting SEO initiatives implemented, it's crucial for SEOs to embrace ownership of the process and understand that they are responsible for bringing others along with them. This means meeting stakeholders where they're at, taking extra time to build their confidence and belief in the vision. Today, Björn discusses establishing executive alignment with the new SEO team.