About the speaker
JTK
JordanKoene.com
- Part 1 Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
- Part 2Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
Show Notes
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·How important is SEO for start-up , growth stage and as an enterprise company ·04:49 - Different business categories or different business types need to prioritize certain efforts in order for SEO to be successful ·06:51 - When to see if your SEO is working ·09:08 - Striking distance keywords
Episode Summary
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·“Yes, performance marketing cha els are very useful, but that's not really what's going to drive the early transactions.” - Benjamin ·“ SEO is viewed as a non-marketing cha el in the marketing organization” - Jordan ·“If certain areas of the business are not focused correctly, you will not succeed in SEO, “ - Jordan ·“SEO is a core driver of lowering your customer acquisition cost.” - Jordan ·SEO is not a cha el that you necessarily evaluate day to day, from a high level marketing perspective.” - Benjamin
- Part 1 Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
- Part 2Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
About the speaker
JTK
JordanKoene.com
Up Next:
-
Part 1Where should SEO fit into your marketing mix? — Jordan Koene // Searchmetrics
-
Part 2Where SEO fits into the Enterprise Marketing Mix? — Jordan Koene // Searchmetrics
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