Why Google Reviews as a ranking factor are bigger than you think — Joey Randazzo // SEO Growth Partners
- Part 1Why ChatGPT and Bard aren’t useful (yet) — Joey Randazzo // SEO Growth Partners
- Part 2 Why Google Reviews as a ranking factor are bigger than you think — Joey Randazzo // SEO Growth Partners
Show Notes
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03:09Why Google reviews are importantWhile the exact breakdown of local SEO ranking factors is unknown, reviews play a significant role. For local businesses, reviews not only impact rankings but also provide valuable keyword-rich content, and can also prove more beneficial than some other SEO strategies.
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07:14Turning negative reviews into opportunities for growthNegative reviews are inevitable, and legitimate ones won't immediately harm SEO unless there are a significant number of them. Responding to negative reviews indicates to users and Google that the business cares about customer satisfaction, and can encourage prospects to reach out.
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09:18Authentic approaches to generating reviewsProviding customers with a QR code and requesting that they spend 30 seconds leaving a review can yield more positive results than automated email and SMS campaigns. Ultimately, small local businesses should train their staff to make authentic requests for reviews.
Quotes
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"If the average florist did nothing else but get two to three Google reviews every day, that would be significantly better than paying an SEO agency to do other work." -Joey Randazzo, Owner, SEO Growth Partners
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"One business tripled their inbound within two months from getting Google reviews." -Joey Randazzo, Owner, SEO Growth Partners
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"Legitimate negative reviews are okay. Your SEO wont tank immediately unless you get a lot of them. And responding to them is the best thing that you could do." -Joey Randazzo, Owner, SEO Growth Partners
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"Responding to negative reviews is the best thing you could do. It shows Google and users that you're active and you care." -Joey Randazzo, Owner, SEO Growth Partners
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"How you respond to a negative review could actually encourage someone to reach out and give you a phone call." -Joey Randazzo, Owner, SEO Growth Partners
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"For a lot of businesses, getting a little uncomfortable asking for reviews in a genuine, authentic way will get you more reviews than any automated service." -Joey Randazzo, Owner, SEO Growth Partners
- Part 1Why ChatGPT and Bard aren’t useful (yet) — Joey Randazzo // SEO Growth Partners
- Part 2 Why Google Reviews as a ranking factor are bigger than you think — Joey Randazzo // SEO Growth Partners
Up Next:
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Part 1Why ChatGPT and Bard aren’t useful (yet) — Joey Randazzo // SEO Growth Partners
Joey Randazzo, Owner of SEO Growth Partners, talks about defining SEO goals and success. SEO clients and stakeholders may not always have a clear understanding of the goals of SEO. As an SEO professional, part of your role is educating and guiding them in defining their SEO goals based on their business’ resources. Today, Joey discusses defining goals in SEO and what really is success.
Play Podcast -
Part 2Why Google Reviews as a ranking factor are bigger than you think — Joey Randazzo // SEO Growth Partners
Joey Randazzo, Owner of SEO Growth Partners, talks about the importance of Google reviews as a ranking factor and how they influence a business's online presence. Reviews provide social proof of a business's quality, reliability, and customer satisfaction. While positive reviews build trust and confidence in the business's products or services, negative reviews can also contribute to a business' credibility and authenticity, when managed appropriately. Today, Joey discusses why Google reviews as a ranking factor are bigger than you think.
