How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2 How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Show Notes
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02:11Conductor's plan for integrating SearchmetricsConductor plans to maintain the same support team and product for Searchmetrics customers while finding ways to provide more value. In the long term, they will incorporate Searchmetrics' technology and engineering team into the platform for a better experience on a unified platform.
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04:53Transitioning Searchmetrics customers to the Conductor platformEventually, all customers will be moved to the Conductor product, and the product will include some Searchmetrics technology in the near future. Ultimately, customers will be moved to the Conductor product at different times, based on what's best for them.
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07:31Merging Conductor and Searchmetrics teamsThere will be less redundancy in the merging of the teams due to Searchmetrics being a lean organization and having different functions in Europe. CS team members from Searchmetrics will eventually join the Conductor team as customers move over to the Conductor platform.
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09:04Conductors future plans to leverage the Searchmetrics brandConductor plans to eventually phase out the Searchmetrics brand and operate under one unified brand. They may use the Searchmetrics brand as a sub-brand in certain cases, but the ultimate goal is to have one brand for the company.
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10:31Addressing equity and shareholders in the Conductor Searchmetrics acquisitionWhile this information is currently confidential, it has been confirmed that many shareholders from Searchmetrics will have shares in Conductor.
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11:14Lessons from ContentKing acquisition and their relevance for future acquisitionsConductor's acquisition of ContentKing highlighted the importance of in-person relationship building as a foundation for virtual collaboration. Theyve applied this to the Searchmetrics acquisition to facilitate better relationships and a smoother transition between teams.
Quotes
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"We're going to be able to take some of the Searchmetrics IP, data, technology, and the engineering team and incorporate that into the Conductor platform over the next 18 to 24 months." -Seth Besmertnik, Founder, Conductor
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"A year from now, the Conductor product is going to include some of the technology from Searchmetrics." -Seth Besmertnik, Founder, Conductor
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"Sometime in the next 12 to 24 months, it'll be completely one harmonious organization. And this notion of customers that are on one product or the other product will go away." -Seth Besmertnik, Founder, Conductor
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"When you bring in any two teams or groups of people together, don't underestimate the power of forming a foundation that's an in-person relationship." -Seth Besmertnik, Founder, Conductor
- Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2 How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3The future of SEO tooling — Seth Besmertnik // Conductor
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Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics.
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Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions.
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Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling.
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