The future of SEO tooling — Seth Besmertnik // Conductor

Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling.
About the speaker

Seth Besmertnik

Conductor

 - Conductor

Seth is Founder and CEO at Conductor

Show Notes

  • 02:06
    The state of SEO tooling and the future of market consolidation
    The SEO tooling market is ripe for consolidation, as customers seek technology that delivers more value with less friction. Partnerships between companies, acquisitions by larger firms, and CEO exits due to stagnation will shape the market over the next two years.
  • 05:13
    Consolidation and acquisition strategies in the SEO tooling market
    Consolidation in the SEO tooling market is happening as SEMrush acquires other companies to expand its capabilities and scale. Marketing cloud companies like Adobe will eventually need to offer more SEO insights to users and acquisition will be the way to achieve this.
  • 07:24
    Innovations in SEO tooling and Conductor's investment plans
    Conductor is innovating in the areas of providing real-time data and insights and consolidating and unifying data sources to simplify decision-making. They also see AI as a big opportunity to enhance digital marketing and content creation, and better understand web presence.
  • 09:38
    The lack of innovation around vertical search
    Most of the search that happens today on the web is traditional search, like Google search. As a result, companies are not prioritizing or investing enough in alternative search, for software companies to create and market those solutions.

Quotes

  • "With the recession or whatever we're in right now, it's definitely going to force consolidation for a lot of SEO tooling companies over the next two years." -Seth Besmertnik, Founder, Conductor

  • "I don't believe at all that AI is going to replace a human being for creating high-quality content. But I do believe that human beings who use AI will replace human beings who don't." -Seth Besmertnik, Founder, Conductor

  • "I think that there's a big opportunity to use AI to do better digital marketing, better content marketing, and to understand web presence in a much better way." -Seth Besmertnik, Founder, Conductor

  • "Everyone at Searchmetrics is now Conductor. So, we're all one big group and we look forward to doing great things together." -Seth Besmertnik, Founder, Conductor

About the speaker

Seth Besmertnik

Conductor

 - Conductor

Seth is Founder and CEO at Conductor

Up Next: