The future of SEO tooling — Seth Besmertnik // Conductor
- Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3 The future of SEO tooling — Seth Besmertnik // Conductor
Show Notes
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02:06The state of SEO tooling and the future of market consolidationThe SEO tooling market is ripe for consolidation, as customers seek technology that delivers more value with less friction. Partnerships between companies, acquisitions by larger firms, and CEO exits due to stagnation will shape the market over the next two years.
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05:13Consolidation and acquisition strategies in the SEO tooling marketConsolidation in the SEO tooling market is happening as SEMrush acquires other companies to expand its capabilities and scale. Marketing cloud companies like Adobe will eventually need to offer more SEO insights to users and acquisition will be the way to achieve this.
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07:24Innovations in SEO tooling and Conductor's investment plansConductor is innovating in the areas of providing real-time data and insights and consolidating and unifying data sources to simplify decision-making. They also see AI as a big opportunity to enhance digital marketing and content creation, and better understand web presence.
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09:38The lack of innovation around vertical searchMost of the search that happens today on the web is traditional search, like Google search. As a result, companies are not prioritizing or investing enough in alternative search, for software companies to create and market those solutions.
Quotes
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"With the recession or whatever we're in right now, it's definitely going to force consolidation for a lot of SEO tooling companies over the next two years." -Seth Besmertnik, Founder, Conductor
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"I don't believe at all that AI is going to replace a human being for creating high-quality content. But I do believe that human beings who use AI will replace human beings who don't." -Seth Besmertnik, Founder, Conductor
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"I think that there's a big opportunity to use AI to do better digital marketing, better content marketing, and to understand web presence in a much better way." -Seth Besmertnik, Founder, Conductor
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"Everyone at Searchmetrics is now Conductor. So, we're all one big group and we look forward to doing great things together." -Seth Besmertnik, Founder, Conductor
- Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
- Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
- Part 3 The future of SEO tooling — Seth Besmertnik // Conductor
Up Next:
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Part 1Why Conductor bought Searchmetrics — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Consolidation is a natural occurrence in all market categories, driven by the customers' desire for greater efficiency in accomplishing more tasks with fewer resources. Conductor’s recent acquisition of Searchmetrics is a prime example of how companies are proactively adapting to these market forces by consolidating resources and pursuing strategic partnerships. Today, Seth discusses why Conductor bought Searchmetrics.
Play Podcast -
Part 2How Conductor integrates acqusitions — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. Successful integrations require careful planning, communication, and a focus on cultural alignment. Searchmetrics is Conductor’s second acquisition in 13 months, and they are applying lessons learned from their previous acquisition of ContentKing to make the transition as seamless as possible. Today, Seth discusses how Conductor integrates acquisitions.
Play Podcast -
Part 3The future of SEO tooling — Seth Besmertnik // Conductor
Seth Besmertnik, Founder and CEO at Conductor, talks about a major acquisition in the enterprise SEO space. As the SEO industry advances and customers demand more efficiency, consolidation of tools and platforms will become increasingly prevalent. This trend is driven by a desire for streamlined solutions that can handle multiple tasks well. Today, Seth discusses the future of SEO tooling.
