SPAM, SPAM, SPAM — Jordan Koene // Previsible
- Part 1Why Google’s Q3 earnings stunk — Jordan Koene // Previsible
- Part 2 SPAM, SPAM, SPAM — Jordan Koene // Previsible
- Part 3The future of SEO AI — Jordan Koene // Previsible
Show Notes
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01:57Googles spam updateGoogle has policies and guidelines when it comes to spam. Websites that are found to be in violation of spam policies and guidelines may rank lower or not appear at all in search results.
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02:28Whether Googles spam update is an algorithm updateGoogle officially announced the update on their Twitter and Google Search Central. Its Googles way of warning spam violators but its not likely to have a major influence on rankings as previous core updates have done.
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04:59Googles redefining of spamGoogle's definition of spam hasnt changed and the definition is available for all to see in Googles policies. This update is simply Googles way of notifying the public of the coming cleanup effort.
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06:50How SEOs should handle spam updatesWhen youve been hit by a spam update, its best to take an aggressive approach. Get rid of 404, and other useless pages from your website as quickly as possible to get a good response from Google.
Quotes
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"With the spam update, Google's trying to keep the industry informed. You have to follow their rules or theyll literally move your content to an abyss during these major spam updates." -Jordan Koene, CEO, PreVisible
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"I still think that there are a lot of sites that violate policies and should be deemed with either lower results or not appear at all because of these techniques." -Jordan Koene, CEO, PreVisible
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"A lot of websites that should take care of their own housekeeping, stop publishing, duplicate content, useless pages, and stop issuing all of these problems that Google has been telling us to clean up." -Jordan Koene, CEO, PreVisible
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"One of the challenges with spam is that some of them are black and white. Then, there are other gray zone scenarios where it's tricky to understand whether or not someone is infringing on these policies." -Jordan Koene, CEO, PreVisible
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"If you feel like you've been demoted because of spam, it's time to clean up your act. It is time to remove pages from your site. It is time to deprecate." -Jordan Koene, CEO, PreVisible
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"If youve been hit by a spam update, it may be better to be extreme about how you deal with resolution and 404 pages. Literally kill pages that are useless than trying to tiptoe your way around the solution." -Jordan Koene, CEO, PreVisible
- Part 1Why Google’s Q3 earnings stunk — Jordan Koene // Previsible
- Part 2 SPAM, SPAM, SPAM — Jordan Koene // Previsible
- Part 3The future of SEO AI — Jordan Koene // Previsible
Up Next:
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Part 1Why Google’s Q3 earnings stunk — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Facebook, Snapchat, Twitter, etc have been struggling with revenue and earnings for their core advertising businesses as the ad spending slowdown continues. In contrast, Google has been able to increase earnings for Google Ads over the last quarter, but failed to hit their revenue and profit expectations targets for the quarter. Today, Jordan talks about why Google's Q3 earnings stunk.
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Part 2SPAM, SPAM, SPAM — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Google rolled out another update in October 2022 and it seems to be a reminder to websites to clean up their act. However, unlike the other algorithm updates, this spam update is not expected to cause major ranking changes as the other algorithm updates did. Today, Jordan talks about spam, spam, spam updates.
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Part 3The future of SEO AI — Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. When many think of artificial intelligence, they tend to think of humans being overtaken by machines. While AI hasn’t taken over, it has changed the way we work for the better; however, the lack of regulation of big technology companies still leaves many worried. Today, Jordan talks about the future of SEO artificial intelligence.
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