An On-page SEO site teardown — Kyle Roof // PageOptimizer Pro (POP)

Show Notes

• 02:34
  Kyles assessment of the MarTech website

  A potential strategy for the Martech website could be to optimize for the names of the guests on the podcast. These are usually easier and cheaper terms to rank for.
• 06:54
  What Kyle thinks should be done with the MarTech website

  The focus should be on going after the speakers names. That way, the website could get into the podcast carousel or clicks that direct them to the MarTech podcast when people search for that speakers name on Google.
• 08:32
  What other steps can be taken on the MarTech website to rank for speaker names

  The site is already doing well in terms of SEO by having the speaker's name in the page title and H1. The site also has good semantic order in terms of H1 to H4 tags lining up correctly.
• 10:32
  Optimizing H tags for SEO and relevance

  The speaker's name is well placed in H tags on the MarTech site, but the footer H tags are unrelated and should be changed or removed. H tags should be used to target terms the website wants to rank for, not just for styling or size purposes.
• 12:08
  Adding person schema to improve search engine understanding and ranking

  By adding person schema and identifiers like links to the person's social media pages, you help Google to identify and differentiate the person from others with the same name. This improves the chances of ranking higher in search results when people search for the person's name.
• 13:54
  Using multiple schemas to boost search engine visibility

  Schemas can be layered. So, in the case of the MarTech website, multiple schemas can be used to indicate that its a podcast and who the speaker is.
• 14:18
  Tips for improving a podcasts SEO

  It is recommended that you focus on cheap and impactful changes, such as adjusting H tags and implementing schema to help search engines understand the content of the page. Schema can be set up once and will automatically populate on future pages.
• 16:43
  Using your homepage as a business card

  For the MarTech site, company and ownership information should be on homepage to signal legitimacy to Google. Theres also an opportunity to piggyback on the brands name to win more martech search terms by optimising properly for the brand name on the homepage.