Measuring Mobile Search Performance — Jordan Koene // Searchmetrics

About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

Show Notes

  • ·2:17 : The basic blocking and tackling of mobile search performance. ·3:38 A lot of businesses nowadays, look at it like desktop versus mobile type comparison, they'll look at traffic or conversions ·4:23 : Is it generally that conversion rates for mobile when it comes to search performance are low or higher than desktop? ·6:23 : New KPIs ·8:02 : It's really important for SEO to be using mobile ranking data and prioritizing, ·9:57 : As we start to think about moving towards a mobile only crawl, it's time to not only reconsider and move the mindset towards a mobile only experience, but also work with your cross functional partners to help them understand the changes that are happening and how they can reprioritize some of their mobile experiences.

Episode Summary

  • ·“Just like Google, that's the only thing that matters, it's mobile only,” - Benjamin ·“In my opinion, nowadays, for the majority of websites, mobile KPIs should be your lead KPIs in the sense that they're outperforming and outstripping whatever your desktop is performing today, you should be optimizing for that. “ - Jordan ·“You should always be optimizing mobile to outperform, you get better” - Jordan
About the speaker

Jordan Koene

Searchmetrics

- Searchmetrics

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