Why SEOs are frustrated with HREFLang
- Part 1 Why SEOs are frustrated with HREFLang
- Part 2How to build the business case for HREFLang
Show Notes
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05:30Overview of HREFLang and its role in international SEO.The guest explains HREFLang as a method to tell search engines about the language and regional targeting of a webpage.
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08:45Common misunderstandings and frustrations with HREFLang implementation.Discussion centers on the technical complexities and common errors that SEOs encounter when implementing HREFLang tags.
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12:20The impact of incorrect HREFLang usage on search visibility.Insights are shared on how improper implementation can lead to issues like duplicate content and affect a website's search rankings.
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15:40Strategies for effective management and testing of HREFLang tags.The conversation highlights best practices for validating HREFLang implementations to ensure they are recognized correctly by search engines.
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18:55The future of HREFLang and international SEO trends.Speculation and predictions about how HREFLang might evolve with changes in global search engine algorithms and user behavior.
Quotes
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"There's plenty of people that talk international SEO, but there's very little about organizing market entry and stuff like that." - Bill Hunt
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"My business school thesis in 1994 was using this new thing called the internet to reach overseas markets. And next thing I know, I've got a company that's marketing around the world and people found out about it, want to know how to do it." - Bill Hunt
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"Hreflang gives the pages a purpose." - Bill Hunt
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"Google's pretty good at understanding the language of a page." - Bill Hunt
- Part 1 Why SEOs are frustrated with HREFLang
- Part 2How to build the business case for HREFLang
Up Next:
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Part 1Why SEOs are frustrated with HREFLang
Bill Hunt, President of Back Azimuth Consulting, delves into the complexities and common frustrations that SEOs encounter with HREFLang. In this episode, Bill shares his perspectives on overview of HREFLang and its role in international SEO, common misunderstandings and frustrations with HREFLang implementation, the impact of incorrect HREFLang usage on search visibility, strategies for effective management and testing of HREFLang tags, and he future of HREFLang and international SEO trends.
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Part 2How to build the business case for HREFLang
Bill Hunt, President of Back Azimuth Consulting, delves into the intricacies of HREFLang implementation and its significance for businesses operating in multiple languages and regions. He explains how properly using HREFLang can enhance search engine visibility and user experience across different countries. Bill also provides practical strategies for building a compelling business case for HREFLang, emphasizing its impact on SEO and global market reach.
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