Search tools innovation — Craig Dunham // Deepcrawl
- Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
- Part 2E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
- Part 3 Search tools innovation — Craig Dunham // Deepcrawl
Show Notes
-
02:14How tooling in SEO is expandingWhile theres been a slowdown in innovation in the search industry, companies are trying to improve the interpretation and use of data for search optimization. Innovation in search tools is helping users make informed changes to their websites.
-
04:28The commoditization of crawling in SEOIt can be challenging for eCommerce brands to handle crawling on their own, as it is not their core competency. Instead, investing in search tools can provide a significant return, as these tools are continuously improved by experts in the field.
-
06:11Essential tools for modern SEOsFor modern SEOs, its important to look for tools that can do more than just measure the health of a website for SEO purposes. Theres a need for tools that can assess the overall health of a website, including page load speed, accessibility, and security, in addition to SEO.
-
07:59The vision of LumarLumars vision is a platform that can extract data from a website for a wide range of audiences within an organization. This tool is intended to be a website intelligence platform that helps digital leaders understand and improve the digital experience of their websites.
Quotes
-
"Innovation in search tools is driving better outcomes for folks to make changes on their sites. And they can make those changes knowing there's a historical precedent of the change driving more positive outcomes." -Craig Dunham, CEO, Lumar
-
"Website health by definition is not just SEO. Its also, are my page load speeds fast? Is my website accessible? Its also caring a lot about the security of my websites." -Craig Dunham, CEO, Lumar
-
"The vision for our platform is to move away from a point technical SEO solution to an all-encompassing website intelligence platform that solves problems for multiple audiences across a broader organization." -Craig Dunham, CEO, Lumar
- Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
- Part 2E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
- Part 3 Search tools innovation — Craig Dunham // Deepcrawl
Up Next:
-
Part 1Why the C-Suite must understand SEO — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. CEOs and marketing leaders are constantly looking for ways to lower the cost of acquiring customers. However, digital ads are expensive and provide diminishing returns, while investments in organic growth provide a more sustainable method of acquiring customers in the long run. Today, Craig discusses why the C-Suite must understand SEO.
Play Podcast -
Part 2E-comm’s “Search First” mindset — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The restrictions on third-party data have made it more challenging for eCommerce brands to find and target potential customers through channels like Google ads and social media. As a result, search engine visibility and first-party data collection have grown in importance for eCommerce companies. Today, Craig discusses eCommerce's search-first mindset.
Play Podcast -
Part 3Search tools innovation — Craig Dunham // Deepcrawl
Craig Dunham, CEO of Lumar, talks about technical SEO and how to build a better web experience. The idea of technical SEO only being a tool that measures the health of your website for SEO purposes is shifting. SEOs today need to seek out tools that provide an all-encompassing assessment of the health of their websites in order to implement changes that will drive positive outcomes. Today, Craig discusses innovation in search tools.
