80/20 traffic growth — Dan Shure // Evolving SEO / Experts on the Wire

Show Notes

• 01:42
  The 80/20 growth rule for SEO

  The 80/20 principle is the idea that a small set of pages on a website typically generates the majority of its traffic. By intentionally creating content that is likely to generate high traffic, websites can exploit this principle to increase their traffic from fewer pieces of content.
• 05:20
  Applying the 80/20 rule to pillar pages and topic clusters

  Rather than using pillar pages or topic clusters for SEO, Dan focuses on individual pieces of content. The recommendation is to start simple with individual pieces of content, and relevant categories, and attack things like content sections at a later date.
• 07:26
  Using the 80/20 rule for content ideation and content briefs

  Plan content with an 80/20 growth strategy and prioritize topics based on traffic potential. In addition, qualitative and business-based metrics can be considered when putting together a topic list.
• 09:18
  Putting the 80/20 growth rule for SEO into practice

  To get the buy-in of leadership and teams around using SEO for content planning, you have to provide them with educational sessions and competitor data. Also, consider teaming up with a person in the company who has more authority in order to get more buy-in.
• 14:21
  Setting expectations when implementing the 80/20 growth rule for SEO

  The process generally takes three months from content planning to getting results. The delay in SEO is mainly due to delays in the execution, and if all is executed correctly, the results should be available after that three-month period.
• 15:32
  Using traffic estimates for content planning

  To calculate traffic estimates, Google the desired keyword and choose the highest-ranked relevant URL, and put it in Semrush to get a monthly traffic estimate. It is recommended to plan content against traffic estimates vs search volume.