Podcast Episodes

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Ryland M Bacorn | Boca De

Working w/Embeddings & Building Your Own Code

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through…

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Jon Levesque | Seeq

The End of the Directory Era

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing…

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Killian Dunne | Telepathic

Who’s Going to Dominate Search in the AI Era?

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered…

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Patrick McKenna | DMi Partners

AI-Powered Email Tactics for Smarter Engagement & Search Synergy

Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced email strategies that have improved client engagement rates while maintaining brand authenticity across enterprise accounts. The discussion covers AI-assisted subject line optimization frameworks, segmentation strategies that leverage machine learning insights, and quality control…

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Lindsie Nelson | Symphonic Digital

SEO Forecasting Made Simple

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through…

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AJ Ghergich | Botify

How AI is becoming the new front door for retail

AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift from keyword-based discovery to conversational AI interfaces that now serve as the primary gateway to brands. The discussion covers three critical implementation frameworks: establishing proper…

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Petra Kis-Herczegh | Kameleon Journal

The Unique Challenges of Enterprise SEO

Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-Herczegh, freelance consultant and creator of a comprehensive enterprise SEO course with Sitebulb, brings proven expertise from managing complex search programs across multiple enterprise environments. The discussion covers strategic stakeholder alignment through business language translation, implementation prioritization frameworks that…

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Guy Yalif | Webflow

Answer Engine Optimization (AEO) maturity

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic search approaches will merge rather than compete. The discussion covers Google's strategic advantage through Gemini integration across their ecosystem and the emerging multi-trillion dollar battle between OpenAI and Google for AI assistant dominance.

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Tom Mansell | Croud

Automating SEO with Experimental Strategies That Drive Growth

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can leverage AI and automation to scale research, auditing, and strategic planning while maintaining quality control. The discussion covers three core automation frameworks: research-driven topic clustering and competitive analysis, systematic SEO…

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