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Alex Gophstein | Pitchbox
Link Building & Automation
Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building.
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Cassidy Clement | Interactive Brokers
Key Items to Retain SEO Value
Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, discusses strategies for maintaining SEO value during website updates and redesigns.
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Stephan Spencer | Self-Employed
Using AI to build linkable assets
Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content generation, and measuring…
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Will Critchlow | SearchPilot
Making organic search into a performance channel
Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value,…
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Ruth Burr Reedy | Houzz
Building Expertise-Driven Content in a World of AI-Created Slop
Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses can enhance their content strategy…
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Eric Hoover | Jellyfish
The Power of Search Experience Optimization
Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and changes in SERP layouts. Hoover stresses the…
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Michael Sumner | ScoreDetect
Blockchain Time-Stamping
CEO and Founder at ScoreDetecte, Michael Sumner, discusses blockchain time-stamping. In this episode, Michael shares his perspectives on the relevance of blockchain to SEO and its foundational benefits, how blockchain can provide a public, reliable content history, the role of smart contracts in managing content integrity, privacy considerations in blockchain transactions for SEO, and practical…
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Jessica Mehring | Horizon Peak Consulting
Making SEO content stand out w/storytelling
CEO at Horizon Peak Consulting, Jessica Mehring provides insights into the experience and philosophy of her approach to content creation, emphasizing the importance of human-centric content over algorithm-driven strategies. Today, she explores the role of storytellin in making SEO content stand out.
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Alex Silverberg | APSEO
How to optimize for SGE
Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data…
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