Podcast Episodes

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Paul Andre de Vera | Answer Engine Optimization

Rebuilding Your Career After a Layoff in SEO

Layoffs hit even the SEOs who survive every prior cut. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader at Workday, Stripe, and Anaplan, spent two years rebuilding after a startup layoff—landing his next role by ranking a target keyword number one within 24 hours during an interview. He…

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Jennifer Doty | Jennifer Doty

Leading When Success No Longer Fits and Creating New Paths

AI is reshaping careers across digital marketing, leaving professionals questioning their relevance. Jennifer Doty, former Fortune 100 VP and current executive mentor who led 1,400+ employees at MetLife before building her own advisory practice, shares frameworks for navigating industry transformation. The discussion covers her "Swiss Army Knife" leadership approach for managing teams through uncertainty, practical…

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Liza Adams | GrowthPath Partners

The Evolution from SEO to GEO for Modern Marketers

AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization,…

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Karl Kleinschmidt | Data Marketing Group

Fan out analysis, Local rank checks in AI

80% of AI-cited sources don't appear in Google's top results. Karl Kleinschmidt, founder at Data Marketing Group and 18-year SEO veteran, has developed systematic approaches for LLM optimization across enterprise-scale local SEO programs. The discussion covers fan-out analysis methodology for mapping user intent beyond traditional keywords, multi-LLM data collection frameworks using Claude projects and Gemini…

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Whitney Hart | Avenue Z

How AI Optimization Is Redefining Search PR and Influence

Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, explains how enterprise brands must align consumer reviews, analyst reports, and earned media to build AI-discoverable authority. The discussion covers integrated validation frameworks that break down marketing silos and strategic approaches for positioning brand credibility…

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Holly Enneking | Markup AI

Restoring trust in AI-generated marketing content workflows

Enterprise teams struggle with AI content quality at scale. Holly Enneking, VP of Marketing at Markup AI, brings proven experience scaling content operations across multiple B2B companies from startups to $100M+ enterprises, including successful SEO-driven lead generation programs. The discussion covers implementing Content Guardian agents for automated brand voice and accuracy validation, establishing publish-ready checklists…

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Jade Pruett | Hello SEO

Measuring SEO impact beyond rankings and traffic

Enterprise SEO teams struggle to balance AI optimization with foundational tactics. Jade Pruett, founder of Hello SEO, has built a transparent, ROI-driven agency that helps small businesses convert both Google and AI search into measurable revenue through strategic fundamentals. The discussion covers why meta descriptions and titles should prioritize clarity over character limits, how conversion…

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Kevin Indig | Kevin-Indig.com

Measurement & Attribution in Zero-Click

85% of brand mentions now come from third-party sources, not your website. Kevin Indig, growth advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere—in reviews, Reddit threads, and community-driven content. The discussion covers transitioning from traffic-based metrics to share of voice…

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Garrett Sussman | iPullRank

The impact of AI Search on search behavior

53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics,…

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