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Kristin Tynski | Fractl
AI, SEO, and the Future of Search
Enterprise teams struggle to adapt SEO strategies for AI-driven search transformation. Kristin Tynski, SVP of Creative and co-founder at Fractl, shares insights from building AI-powered content workflows that deliver measurable results for major brands. The discussion covers hyper-personalized search algorithms creating niche content opportunities, test-driven AI agent development for data journalism projects, and strategic brand…
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Jeff Reine | EverythingMachines
How LLMs Are Rewriting the B2B Discovery Journey
Nearly nine in ten B2B buyers now use generative AI across their buying process. Jeff Reine, co-founder at Everything Machines, brings two decades of enterprise marketing experience and has built Everything Cache—a brand-side infrastructure that makes websites readable for LLM crawlers without rebuilding human-facing sites. The discussion covers the fundamental shift from search-and-discover to ask-and-answer…
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Malte Landwehr | Peec AI
SEO Under Siege: 2025’s Collapse of Google Traffic
Organic traffic dropped 40% in 2025 as AI search reshapes discovery. Malte Landwehr, CMO and Chief Product Officer at Peak AI, brings enterprise experience from Idealo (Europe's largest price comparison site) and deep insights from reverse-engineering ChatGPT's shopping functionality. The discussion covers grounding optimization strategies that influence AI model source selection, measurement frameworks replacing click-based…
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Stephen Wunker | New Markets Advisors
5 ways to make your organization AI-ready
Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent over a decade helping Fortune 500 companies like Microsoft and Meta navigate AI transformation as author of "A.I. and the Octopus Organization." The discussion covers his three-diagnostic framework for AI readiness (what…
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Thomas Peham | Otterly.AI
How AI search is reshaping visibility: from rankings to mentions
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact…
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Patrick Stox | Ahrefs
Ahref’s State of SEO
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links…
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Tim Sanders | G2
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches on AI chatbots in just four months. Sanders reveals why buyers moved from "reference to inference"…
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Will Critchlow | SearchPilot
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's…
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John Vantine | GoodRx
SEO Impact in a Product-Driven Enterprise
Google's AI Overviews appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that compete directly with WebMD and Healthline in healthcare's high-stakes YMYL category. The discussion covers establishing 50/50 collaboration between SEOs and subject matter experts for content integrity, implementing back-to-basics technical…
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