Podcast Episodes

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Sam Torres | Gray Dot Co

How to approach traffic drops

Traffic drops require a systematic diagnostic approach. Sam Torres, Chief Digital Officer at Gray Dot Co, shares her framework for identifying the true source of organic search performance declines. She outlines a three-step process: validating the business impact of traffic changes, isolating patterns through data analysis, and determining whether issues stem from technical problems, content…

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Chris Andrew | Scrunch AI

How to win customers in an AI search-driven world

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation…

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Nick LeRoy | Nick LeRoy Consulting LLC

SEO Jobs Week – What is happening in the SEO Job Market

The SEO job market is undergoing significant changes. Nick LeRoy, founder of SEOjobs.com and freelance consultant, shares insights from a comprehensive study analyzing over 6,000 unique SEO job postings across 2024. The report reveals key trends including the impact of AI on entry-level positions, the growing demand for advanced technical skills, and how job seekers…

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Val Riley | Insightly & Unbounce

Leveraging CRM data for comprehensive SEO metrics

Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today,…

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Alisha Conlin Hurd | Persuasion Experience

How to create million-dollar landing pages

Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing…

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Steffen Hedebrandt | Dreamdata

How to Align SEO with B2B Revenue Attribution

B2B SEO attribution requires connecting traffic to revenue. Steffen Hedebrandt, CMO and co-founder of Dreamdata, explains how to track the complex 211-day average B2B buying journey. He demonstrates methods for tracing anonymous first touchpoints through multiple stakeholders to final purchase, revealing how SEO's true value is systematically underreported in traditional CRM attribution models.

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Britney Muller | Britney Muller Inc.

Putting AI to work for specific tasks

Britney Muller, Founder at Britney Muller Inc., delves into how artificial intelligence can be effectively utilized for specific tasks.

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Alex Gophstein | Pitchbox

Link Building & Automation

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building.

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Cassidy Clement | Interactive Brokers

Key Items to Retain SEO Value

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, discusses strategies for maintaining SEO value during website updates and redesigns.

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