Podcast Episodes

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Brian Stempeck | Evertune

How brands can prepare for the Direct-to-Agent era of AI discovery

**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting…

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Eric Enge | Pilot Holding

How to use Gen AI to build your SEO Program

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity…

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Helen Pollitt | iStock

SMB SEO in the GEO Era

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus…

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Ryland M Bacorn | Boca De

Working w/Embeddings & Building Your Own Code

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through…

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Jon Levesque | Seeq

The End of the Directory Era

73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing…

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Sara Taher | Assembly Global

Entity SEO & why it matters? — Sara Taher // Assembly Global

Sara Taher, SEO Manager at Assembly Global, talks about working in SEO when you're not located in a major hub for the industry. Gone are the days of SEO where just addressing keywords was enough for your content to rank. After all, if keywords are the only things being considered, it is unlikely that you’ll…

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Killian Dunne | Telepathic

Who’s Going to Dominate Search in the AI Era?

AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered…

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Patrick McKenna | DMi Partners

AI-Powered Email Tactics for Smarter Engagement & Search Synergy

Email marketing drives 42% higher ROI than other digital channels, yet most campaigns underperform. Patrick McKenna from DMi Partners shares proven AI-enhanced email strategies that have improved client engagement rates while maintaining brand authenticity across enterprise accounts. The discussion covers AI-assisted subject line optimization frameworks, segmentation strategies that leverage machine learning insights, and quality control…

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Lindsie Nelson | Symphonic Digital

SEO Forecasting Made Simple

80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through…

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