Podcast Episodes

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Will Critchlow | SearchPilot

SearchPilot’s Biggest Launch Yet: The Future of SEO Testing

Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's…

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John Vantine | GoodRx

SEO Impact in a Product-Driven Enterprise

Google's AI Overviews appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that compete directly with WebMD and Healthline in healthcare's high-stakes YMYL category. The discussion covers establishing 50/50 collaboration between SEOs and subject matter experts for content integrity, implementing back-to-basics technical…

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Eli Schwartz | Product Led SEO

AI/LLM tracking and the value behind Answer Engine Visibility

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over…

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Danny Kirk | ReddiReach

Reddit vs. Google: The Future of AI Search

86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions,…

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Josh Blyskal | Profound

What’s Next After Blue Link Dominance Has Ended?

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content…

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Brian Stempeck | Evertune

How brands can prepare for the Direct-to-Agent era of AI discovery

**AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery.** Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. **The discussion reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting…

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Eric Enge | Pilot Holding

How to use Gen AI to build your SEO Program

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddings and cosine similarity…

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Helen Pollitt | iStock

SMB SEO in the GEO Era

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus…

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Ryland M Bacorn | Boca De

Working w/Embeddings & Building Your Own Code

55% of online content is now AI-generated, fundamentally changing enterprise SEO scale requirements. Ryland M Bacorn from Boca De demonstrates how embedding analysis has already become essential for enterprise SEO teams managing content at unprecedented volumes. The discussion covers systematic approaches to corpus analysis for competitive content gaps, scalable frameworks for 10x content production through…

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