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Stephen Wunker | New Markets Advisors
5 ways to make your organization AI-ready
Fewer than one in four companies have redesigned workflows to capture AI value. Stephen Wunker, Managing Director at New Markets Advisors, has spent over a decade helping Fortune 500 companies like Microsoft and Meta navigate AI transformation as author of "A.I. and the Octopus Organization." The discussion covers his three-diagnostic framework for AI readiness (what…
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Thomas Peham | Otterly.AI
How AI search is reshaping visibility: from rankings to mentions
AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact…
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Patrick Stox | Ahrefs
Ahref’s State of SEO
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links…
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Tim Sanders | G2
G2 data: 1/2 of global software buyers now start search on AI chatbots instead of Google
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches on AI chatbots in just four months. Sanders reveals why buyers moved from "reference to inference"…
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Will Critchlow | SearchPilot
SearchPilot’s Biggest Launch Yet: The Future of SEO Testing
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's…
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John Vantine | GoodRx
SEO Impact in a Product-Driven Enterprise
Google's AI Overviews appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that compete directly with WebMD and Healthline in healthcare's high-stakes YMYL category. The discussion covers establishing 50/50 collaboration between SEOs and subject matter experts for content integrity, implementing back-to-basics technical…
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Eli Schwartz | Product Led SEO
AI/LLM tracking and the value behind Answer Engine Visibility
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over…
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Danny Kirk | ReddiReach
Reddit vs. Google: The Future of AI Search
86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions,…
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Josh Blyskal | Profound
What’s Next After Blue Link Dominance Has Ended?
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content…
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