Content Marketing trends & behavior changes — Collin Colburn // Forrester

Quotes

• “It's actually been pretty impressive that SEO and content marketing have been sort of the things that have been most necessary during the pandemic,” - Collin

• “My prediction is that, obviously there's going to be some companies that are going to shift back towards a reliance and a focus on paid media.”- Benjamin

• “You know, maybe personally, it wasn't great, professionally, might have been a good year.” - Benjamin

• “ It'll be interesting to see how Google starts possibly being more concerned about and more publicly concerned about the role that Facebook, Amazon does, too, in particular, but others have what role they actually do play in terms of customer touchpoints across that journey. “ - Collin