Content Marketing trends & behavior changes — Collin Colburn // Forrester

About the speaker

Collin Colburn

Forrester

- Forrester

Show Notes

  • ·3:07 Budget cut in media and advertising from last year ·3:!2 Content and SEO are always necessary regardless of whats going on ·4:35 Who actually thrived in the SEO space as a result of last year's mix shift? ·6:43 Some of the trends thats going to impact SEO this year ·7:03 Many organizations have had to pivot to becoming digital first, so thats go a need SEOs ·8:!4 What's the balance look like between paid and organic growth?

Episode Summary

  • ·“It's actually been pretty impressive that SEO and content marketing have been sort of the things that have been most necessary during the pandemic,” - Collin ·“My prediction is that, obviously there's going to be some companies that are going to shift back towards a reliance and a focus on paid media.”- Benjamin ·“You know, maybe personally, it wasn't great, professionally, might have been a good year.” - Benjamin ·“ It'll be interesting to see how Google starts possibly being more concerned about and more publicly concerned about the role that Facebook, Amazon does, too, in particular, but others have what role they actually do play in terms of customer touchpoints across that journey. “ - Collin
About the speaker

Collin Colburn

Forrester

- Forrester

Up Next: