SEO Planning — Defining Yearly Initiatives // Jordan Koene

Quotes

• “As an SEO, the initiative setting is all about defining what kind of actions you want to take. “ - Jordan

• “Initiatives are really about bodies of work,”- Jordan

• Another area that often is overlooked in the initiative phase is the analytics and reporting especially with small organizations,- Jordan

• “The reality here is that initiative planning should be done without having the constraint of resources. “ -Jordan