SEO Planning — Securing SEO Resources // Jordan Koene

Episode Summary

• ·“If you don't have the bodies, the budget, the talent, and the tools to execute against it, plans don't mean anything.” - Benjamin ·“If you spend your time focused exclusively on the resources piece, you're going to quickly realize that you don't have enough resources to do all the things you want. “ - Jason ·“Resources is often left towards the end because it also dictates and predicates your prioritization of what will get done.” - Jason ·The reality here is you have to understand what it is you have available within your organization.- Jason ·“The best way to approach this is to ensure that you are leveraging the ability to be flexible.” - Jason ·“Great SEO plans are never going to be a start to finish scenario.” - Jason ·“ When you're setting up your plans, you do want to build in the ability for breakage .” Benjamin ·“The most important piece that you can take away from here writes it down, write it down, write it down.”- Jason ·“This is never an easy exercise for any organization, small or large” - Jason