SEO Planning — Securing SEO Resources // Jordan Koene

Quotes

• “If you don't have the bodies, the budget, the talent, and the tools to execute against it, plans don't mean anything.” - Benjamin

• “If you spend your time focused exclusively on the resources piece, you're going to quickly realize that you don't have enough resources to do all the things you want. “ - Jason

• “Resources is often left towards the end because it also dictates and predicates your prioritization of what will get done.” - Jason

• The reality here is you have to understand what it is you have available within your organization.- Jason

• “The best way to approach this is to ensure that you are leveraging the ability to be flexible.” - Jason

• “Great SEO plans are never going to be a start to finish scenario.” - Jason

• “ When you're setting up your plans, you do want to build in the ability for breakage .” Benjamin

• “The most important piece that you can take away from here writes it down, write it down, write it down.”- Jason

• “This is never an easy exercise for any organization, small or large” - Jason